A few years back I was running a series of videos asking subscribers some crisis communications and public relations questions. I would ask one question per week on LinkedIn and Twitter. Next, I would seek their responses on social media, gather them, and then report on what they said the following week. It created an engaging relationship with my colleagues, followers, and professionals in the public relations, corporate communications, media relations and crisis communications industries.
Years later, there is one video that remains my most popular video ever.
I asked social media followers, public relations professionals, and media relations experts, “What should your first words be in a media interview?”
Should you thank your interviewer? Should you spell out your name?
Here were their responses, as well as a few of my own professional comments as a media trainer. It doesn’t matter what the first question is if you know how the beginning of the answer starts. Preambles are the perfect way to begin an interview. Buffer a direct question with a preamble. Watch the video to see what I mean.
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And stay tuned for next week’s second most popular crisis communications video ever.
Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…” and founder of SituationHub crisis communications software.
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