Crisis Communication Tip: Who Should Be Your Spokesperson in a Crisis?


Braudcast Answer- Who should be your spokesperson

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Crisis communications and public relations experts may say a media trained public relations professional should take the lead as the spokesperson in a crisis. They may suggest a heart-felt statement from a senior executive or CEO. For effective crisis management, the decision of who you put on camera to represent your brand or your organization is crucial. A bad media interview can only worsen your crisis, damage your reputation and harm your revenue. That is why we asked our blog readers, our social media followers, and our BraudCast viewers, “In a crisis, who should be your company spokesperson?”

We have all seen the CEO’s that appear less than sympathetic, try to ad-lib, or just read off of a press release. But what kind of message does it send if the CEO does not act as the spokesperson? Watch the video to hear what communications professionals had to say this week about the topic. We want to hear more of your thoughts and your best practices. Do you agree with their comments?


Today’s video is just one of a series of answers to pressing questions in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

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