5 Steps to Effective Crisis Communications
Step 5
Crisis Communication Drills
Practice makes perfect. Do you routinely test your crisis management team, crisis communications plan, and spokespeople? A crisis drill allows you to make mistakes in private so you never make those mistakes on the day of your crisis. Add a virtual crisis drill to your crisis communications sprint.
Make it Tough
Make it Realistic
COVID restrictions must be part of any drill you conduct. If employees are working remotely then they need to drill remotely.
Drills are not meant to be conducted when conditions are perfect because no crisis happens at the perfect time.
If you have been delaying your drills because of COVID, then you are inhibiting your chances of actually having a favorable response if a situation turns into a crisis right now.
Contact us today to schedule your drill. Special accommodations are included for organizations that use the SituationHub® crisis communications app to notify team members and to write their news releases.
Highly effective clients are trained and prepared with Braud Communications.
“Since 2010, Gerard Braud has been a valuable resource for our crisis communication plan, media training and crisis drills”
“When I think of crisis communications, I instantly think of Gerard. He knows and understands effective crisis communications not only because he is an experienced business communicator but because he has lived it. Gerard’s personal experiences plus his deep media expertise make him THE go-to guy for crisis communications.”