crisis communications funnel - 1

Where is Your Crisis Communications Funnel Clogged?

When we think about effectively communicating in a crisis, we often think about getting out information FAST, like at the speed of Twitter fast. But, we have so many hangups that get in the way of getting that information out.

Tell us where your clog is when it comes to your crisis communications funnel? Experience tells me it gets clogged in one of three, critical places listed below. So which of these affects you the most?


Do you have the most trouble:


  1. Getting the initial information from the source of the emerging situation or potential crisis?


  1. Getting leaders to quickly send that information to the crisis communications or public relations team?


  1. Getting approval (from your boss, your leadership team, your CEO, your legal team) of your final statement or news release, to share with employees, the media, and/or your stakeholders.


  1. Other…


Please format your answer as follows:


In my crisis communications funnel, the biggest clog can usually be found ____ .


The funnel is the pathway in which you gather information about an unfolding situation, get it to the right people, and then issue a statement to your employees, media, and stakeholders. See here: 


If you are not familiar with the Crisis Communications Funnel concept, or if issuing a public statement sounds stressful, daunting, or challenging for you just call me and I’ll gladly point you to more resources. 



Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

More crisis communications articles:

Spring Sprint for a Crisis Communications Plan

How to do an Online Media Interview: Media Training Tips

How Do You Sleep at Night Without a Crisis Communication Plan?



Photo by Ricardo Gomez Angel on Unsplash

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.