5 Steps to Effective Crisis Communications
Step 1
How It Works
Your Vulnerability Assessment Sprint begins with pre-work. We’ve assembled and will provide you with a comprehensive list of situations that could damage the revenue, reputation, and brand of your organization. Our global list has been compiled from real situations faced by organizations that we’ve helped all around the world. They range from the predictable to the bizarre.
Next, you work with your team to determine which events could affect your organization. Along the way, you’ll be inspired to add situations unique to your organization.
Once your list is completed, we’ll review it, then meet with your team virtually to discuss every situation. The completed list becomes the road map for your crisis communications plan and for your library of pre-written statements and news releases. We may also discover that you would benefit from the SituationHub.com app.
Highly effective clients are trained and prepared with Braud Communications.
“Gerard delivered an engaging presentation at the 2018 IABC Conference in Montreal. As someone who transitioned from radio news to professional communications, I found a lot of what he had to say very relatable and true. His presentation confirmed a few of my beliefs and biases got me thinking about how to better prepare for the unexpected.”
“It became clear after performing assessments and gap analysis that we were not prepared to respond to the media. After working with Braud Communications to close gaps, we now have an excellent methodology and a detailed Communications Plan in place to respond to any emergency.”