5 Steps to Effective Crisis Communications
Crisis Spokesperson Media Training
When revenue, reputation, and brand are on the line, there is no margin for error. One misplaced word can be costly. We’ve seen companies lose hundreds of millions of dollars in a 12-second sound bite. Our crisis communications media training gets your spokespeople to handle tough questions on your toughest day.
No Room for Mistakes
Talking with the media is like no other conversation you will ever have. One wrong word and you can permanently damage your organization’s revenue, reputation, and brand.
All interviews come with pressure, but during a crisis, the pressure is greater than ever. Will you be misquoted? Will you be taken out of context? Will you be the victim of media bias?
Our crisis communications media training gives you the tools and skills you need to master a media interview.
We give you quotes that will be quoted. We add context to every statement and situation.
Plus, we can combine your training with SituationHub®, the app that can automatically write a news release statement for you.
With SituationHub®, you’ll have a perfect script that can be read to the media. No more winging it or trying to remember talking points. The SituationHub® script anticipates every question you’ll be asked and we teach you how to respond to tough questions with no-spin answers.
Virtual or In-Person
Schedule your Crisis Media Training class today, because tomorrow could be too late.
Highly effective clients are trained and prepared with Braud Communications.
“Gerard knows his field inside and out and helps the client from A-Z in terms of crisis communications training in the span of a day. We packed an enormous amount of work ~ with a focus on results ~ into our training. Strongly recommended.”
“Gerard offers clients a practical, no-nonsense approach to strategic communication and message development and delivers it in a memorable, entertaining way. The point of business communication, he says, is to attach a dollar to every word you say on behalf of your organization. Under Gerard’s guidance, we learned to talk more clearly and effectively, developed a comprehensive crisis communications plan that actually works, and trained compelling spokespeople to tell our story.”
About your trainer
Gerard Braud, CSP, Fellow IEC spent 15 years as a front-line, award-winning television reporter. You may have seen him on CBS, NBC, CNN, or even The Weather Channel. Since 1994, he has worked as a media trainer and crisis communications expert for organizations on five continents. His vast experience on both sides of the media landscape makes him one of the best media trainers in the business.