Proven techniques you need to know before you open your mouth to a reporter
There are three types of spokespeople. Some have to talk to the media. Some need to talk to the media. Some dread talking to the media.
One thing is certain – if you say the wrong thing you can seriously and sometimes perpetually, damage the revenue, reputation, and brand of your organization.
Gerard Braud, CSP, Fellow IEC, is the author of the book, Don’t Talk to the Media, Until… 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.
In his first professional career, he spent 15 years as an award-winning reporter on the front lines of breaking news. You may have seen him on CNN, NBC, CBS, or even The Weather Channel.
In this program, he opens his reporter’s playbook to tell you secrets that you won’t believe… but that you will be eternally grateful to have learned.
Talking to the media is unlike any conversation you will ever have.
In this program you will:
- Discover why the facts don’t matter
- Learn why you get taken out of context
- Explore what really gets left on the cutting room floor
- Rethink everything you know about the media and media training
Designed for CEOs, executives, public relations professionals & associations
Interactive, fun, thought-provoking
- A deep-dive breakout session
- Small group training for executives or board members
- Large group training
“Gerard is a masterful trainer whose instincts on messaging are dead on! You will be entertained and educated by someone who knows communications inside and out.”