Proven techniques you need to know before you open your mouth to a reporter
There are three types of spokespeople. Some have to talk to the media. Some need to talk to the media. Some dread talking to the media.
One thing is certain – if you say the wrong thing you can seriously and sometimes perpetually, damage the revenue, reputation, and brand of your organization.
Gerard Braud, CSP, Fellow IEC, is the author of the book, Don’t Talk to the Media, Until… 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.
In his first professional career, he spent 15 years as an award-winning reporter on the front lines of breaking news. You may have seen him on CNN, NBC, CBS, or even The Weather Channel.
In this program, he opens his reporter’s playbook to tell you secrets that you won’t believe… but that you will be eternally grateful to have learned.