Be Prepared. Be Fast. Sprint! Doing crisis communications right can take a long time; a really long time. Let’s stop doing that. Let’s do it faster. Let’s find a better way. Let’s sprint! Traditionally, companies set up endless meetings and an inflated collaboration process. People will spend three months to two years talking about the […]
This video asks the question, “Should a PR person prepare for a crisis or should they wing it and rely on hope?” You may know the obvious answer, but you might be surprised to know that too many PR professionals still wing their response to a crisis. Planning it requires writing vulnerability assessments, writing a […]
Crisis communications experts and public relations professionals can write excellent and effective crisis news releases. That is what they were trained to do, that is their gift. The challenge is, getting that crisis news release past the lawyers, executives, and CEOs of the company who will debate over each and every comma. So how do […]
They may sound totally different, but there are so many similarities in the ways that people deal with crises. There are so many crisis communications lessons we can learn from crises of the past, and present, to prepare for our future. Watch this video to learn to prepare for your crisis, to protect your reputation, […]
Winston Churchill was quoted as saying, “Never waste a good crisis.” How does that apply to crisis communications, public relations, and you? Should you care what that statement means? The truth is, there is always something to learn from a crisis. From crises, we can build our crisis management teams, we can learn to communicate […]
By Gerard Braud, CSP, Fellow IEC When a crisis hits, should you be engaging on social media with your clients, customers, and stakeholders? Is it better to comment, provide updates, and feedback on social media or to stay silent? Is it the BEST crisis communications tool or just part of your communications toolbox? As a […]
By Gerard Braud, CSP, Fellow IEC Sexiest, teasing headline you’ve ever read, huh? Makes you want to put on your old t-shirt that says, “Only Real Men & Women Do Regular Vulnerability Assessments.” Joking aside, you need to get on this. Here is the how and why… We’re 8-9 months into a crisis that should […]
It was both the weirdest and most challenging presentation to prepare for. After years of preparing my presentations for PRSA, this particular presentation for PRSA ICON2020 has adapted and evolved in a number of ways due to the smoldering COVID-19 crisis. What I can promise to you crisis communications and public relations professionals, is valuable […]
By Gerard Braud, CSP, Fellow IEC The brain remembers three things better than five. That is why the Rule of Threes is a foundation of media training. So when key medical experts testified before Congress recently, the nit-picker in me appreciated their five tips for preventing the spread of Covid-19, yet I know that a […]
