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Writing News Releases: Who Influences You?

Whether you are in the field of public relations, media relations, crisis communications, or corporate communications, you no doubt have had to do your fair share of writing news releases and releasing statements to the media and your stakeholders. You may have even had to write a public statement specifically to release on social media.

Crisis Communications Podcast: Be Prepared to Protect Your Revenue, Reputation, and Brand

In this crisis communications podcast, CEO of the Independent Lubricant Manufacturers Association Holly Alfano interviews me about the often overlooked piece of running a business: crisis communications and preparation. How is a crisis defined? Ask, “Will this event affect our company’s revenue, reputation, and brand?” Stop thinking of only situations such as a fire, a […]

Crisis Communications Master Class: Change the Way You Write

The world has changed and so must you. The world doesn’t have time to read what you wrote. Yet, you need the world to comprehend your message. So, what’s the secret? If you missed last week’s crisis communications master class use this link to access the replay. You’ll learn 10 reasons why you should change how […]

Crisis Communications News Release Contest

This is our crisis communications news release contest. Rules: The clock is ticking. You need to get a statement posted to your website, emailed to the media, and emailed to your employees. Below is the statement that you have been given. Do you post it and send it out as is? Do you make edits? […]

Change the Way You Write Crisis Statements

It is time to change the way you write crisis statements and crisis communication news releases. The world has changed and so must you. The world doesn’t have time to read what you wrote. Yet, you need the world to comprehend your message. So, what’s the secret? It begins with using short declarative sentences. In […]