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Can You Handle a Crisis When it Hits by Winging It?

This video asks the question, “Should a PR person prepare for a crisis or should they wing it and rely on hope?” You may know the obvious answer, but you might be surprised to know that too many PR professionals still wing their response to a crisis. Planning it requires writing vulnerability assessments, writing a […]

Crisis Communication Strategy: Never Waste a Good Crisis

Winston Churchill was quoted as saying, “Never waste a good crisis.” How does that apply to crisis communications, public relations, and you? Should you care what that statement means? The truth is, there is always something to learn from a crisis. From crises, we can build our crisis management teams, we can learn to communicate […]

Your October Assignment: The Truth About Vulnerability Assessments During COVID-19

By Gerard Braud, CSP, Fellow IEC Sexiest, teasing headline you’ve ever read, huh? Makes you want to put on your old t-shirt that says, “Only Real Men & Women Do Regular Vulnerability Assessments.” Joking aside, you need to get on this. Here is the how and why… We’re 8-9 months into a crisis that should […]

10 a.m. Update – Hurricane Zeta will be hitting me today. I am evacuating. I may or may not be on the chat during the presentation. Feel free to Tweet to me real-time @gbraud or email me real-time at gerard@braudcommunications.com and I will answer your questions. Crisis Communications in the Age of COVID-19: PRSA ICON 2020 Presentation

It was both the weirdest and most challenging presentation to prepare for. After years of preparing my presentations for PRSA, this particular presentation for PRSA ICON2020 has adapted and evolved in a number of ways due to the smoldering COVID-19 crisis. What I can promise to you crisis communications and public relations professionals, is valuable […]