When we think about effectively communicating in a crisis, we often think about getting out information FAST, like at the speed of Twitter fast. But, we have so many hangups that get in the way of getting that information out. Tell us where your clog is when it comes to your crisis communications funnel? Experience […]
Whether you are in the field of public relations, media relations, crisis communications, or corporate communications, you no doubt have had to do your fair share of writing news releases and releasing statements to the media and your stakeholders. You may have even had to write a public statement specifically to release on social media.
Complete a huge task in less than five days. Complete a daunting task in less than five days. Traditionally, companies set up endless meetings and an inflated collaboration process. People will spend three months to two years talking about the “process” and never really create a usable set of crisis management tools. And during the […]
Some professional communicators get it. They want to be prepared. They have statements ready for the public in a crisis. They are trained as spokespeople or have their team members ready to be on camera. They have a crisis communication plan on file that they can refer to quickly in a crisis. They have sought […]
It’s finally time to get the lighting right. It’s finally time to get the camera angle right. It’s time to set aside nerves and confusion and get it straight. This late in the game, you either think you have this all down pat (and you could be wrong), or you are still too nervous to […]
In this crisis communications podcast, CEO of the Independent Lubricant Manufacturers Association Holly Alfano interviews me about the often overlooked piece of running a business: crisis communications and preparation. How is a crisis defined? Ask, “Will this event affect our company’s revenue, reputation, and brand?” Stop thinking of only situations such as a fire, a […]
The year is almost over, and you may be asking yourself, what have I learned? What would I do differently? Have I prepared my organization for effective crisis communications? Sure, it’s the busiest time of year. Thankfully, as you are wrapping presents, making Christmas cookies, and trimming the tree, you can pop in your Airpods […]
The world has changed and so must you. The world doesn’t have time to read what you wrote. Yet, you need the world to comprehend your message. So, what’s the secret? If you missed last week’s crisis communications master class use this link to access the replay. You’ll learn 10 reasons why you should change how […]
This is our crisis communications news release contest. Rules: The clock is ticking. You need to get a statement posted to your website, emailed to the media, and emailed to your employees. Below is the statement that you have been given. Do you post it and send it out as is? Do you make edits? […]
It is time to change the way you write crisis statements and crisis communication news releases. The world has changed and so must you. The world doesn’t have time to read what you wrote. Yet, you need the world to comprehend your message. So, what’s the secret? It begins with using short declarative sentences. In […]