I recently had the privilege to be interviewed by Roselle Foley for an article for the National Association of Chemical Distributors. Here is the article and my message about communicating effectively in a crisis:
One of the things you have probably heard me say in my articles, on The BraudCast YouTube Channel, or on LinkedIn is how much I hate social media for effective crisis communications. Twitter may be somewhat useful, YouTube may be somewhat useful, but Facebook is completely useless when it comes to communicating about a crisis. […]
Last week, we talked about Hurricane Ian crisis communications and how companies and organizations should manage the expectations of their audience BEFORE a storm. This week we talk about how companies and organizations should manage the expectations of their audience AFTER the storm. Yes, you still can, and still should manage expectations for AFTER the […]
As Hurricane Ian pummels Florida, I’m sharing some crisis communications strategies on managing the expectations of your audience, citizens, stakeholders, clients, and employees BEFORE your hurricane, tropical storm, or other natural disaster hits. Yes, I said BEFORE. Many companies and organizations I work with on media training, crisis communications, or those that use the SituationHub […]
One major press conference tip I often advise companies is to always use a room with two doors. That leads to the question, “Why?”
NACD Responsible Distribution Code VII is the code that requires a chemical distributor to be prepared to talk with the media when there is an incident or emerging crisis.
I asked social media followers, public relations professionals, and corporate communications experts, “What’s the best piece of crisis communications advice you’ve ever received?”
I asked social media followers, public relations professionals, and corporate communications experts, “What’s the best way to write a crisis communications plan?”
I asked social media followers, public relations professionals, and media relations experts, “What are The Worst Phrases You’ve Ever Heard in a Crisis Communications Statement?” A few years back I was running a series of videos asking subscribers some crisis communications and public relations questions. I would ask one question per week on LinkedIn and […]
A few years back I was running a series of videos asking subscribers some crisis communications and public relations questions. I would ask one question per week on LinkedIn and Twitter. Next, I would seek their responses on social media, gather them, and then report on what they said the following week. It created an […]