If media interviews are part of your job, here is the replay to Thursday’s Virtual Media Training. Use this link to listen. Talking to the media is hard, even on a sunny day. This is why top leaders, executives, and spokespeople take annual media training classes, either in person or as a virtual media training class. […]
In this keynote presentation, I’m looking at how communications can change EVERYTHING. New Orleans suffered one of the worst disasters we have seen in this country, or even worldwide. Through my personal experiences with Hurricane Katrina, I am sharing some of the ramifications of when we only think about the sunny days of our businesses, […]
Can you name one leader that used the wrong words – costing themselves their career, company, or city thousands or millions of dollars, or worse, lives? Words matter. Words can inspire. Words can motivate. Words can comfort and console us. We have plenty of case studies of business leaders, political leaders, and leaders around the […]
We don’t often associate customer service with crisis communications. However, in the age of social media, a single unhappy customer can quickly damage a brand’s revenue and reputation. Over the years in this blog, we have reviewed countless case studies of how customers on social media have leveled serious allegations against companies. Cancel culture is […]
If you could attach a dollar value to every word you say, would you make money or would you lose money? Do your words in media interviews or even in conversation with clients, stakeholders, and colleagues enhance your profits, or destroy your revenue, reputation, and brand? The story I’m sharing here appears in my media […]
How do you stack up? PR News and CS&A International asked companies a simple question: Do you have a crisis management plan? Nearly 60 percent said they had a plan, yet only half of those plans were up-to-date. This means 70% of organizations are really just flying by the seat of their pants when a […]
Be Prepared. Be Fast. Sprint! Doing crisis communications right can take a long time; a really long time. Let’s stop doing that. Let’s do it faster. Let’s find a better way. Let’s sprint! Traditionally, companies set up endless meetings and an inflated collaboration process. People will spend three months to two years talking about the […]
This video asks the question, “Should a PR person prepare for a crisis or should they wing it and rely on hope?” You may know the obvious answer, but you might be surprised to know that too many PR professionals still wing their response to a crisis. Planning it requires writing vulnerability assessments, writing a […]
Crisis communications experts and public relations professionals can write excellent and effective crisis news releases. That is what they were trained to do, that is their gift. The challenge is, getting that crisis news release past the lawyers, executives, and CEOs of the company who will debate over each and every comma. So how do […]