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Crisis Communications Master Class: The Golden Hour

Last week’s crisis communications master class focused on the golden hour, a very critical time for those facing a crisis. If your company is facing a crisis, you must issue a statement to employees, the media, customers, and other stakeholders within one hour or less of the situation becoming known to the public. If you […]

Facebook Crisis Communication Lessons

The Facebook crisis communications lessons are many. The explosive interview on 60 Minutes and the testimony before Congress from whistleblower Frances Haugen confirms and reinforces the crisis communication lessons we discussed in the SituationHub Master Class that originally aired live on March 11, 2021. The Master Class is called The Social Media Conundrum. You’ll want […]

Pumpkin Spice Crisis Communications

Pumpkin spice crisis communications is the latest craze among companies, CEOs, and public relations professionals. These are people who realize that Fall is here. We’re in the final quarter of the year, and they have failed to meet their goal of completing a crisis communications plan, their crisis communications news releases, their crisis drills, and […]

The Crisis Communications Golden Hour

The crisis communications golden hour is all about the emphasis for companies in crisis to take bold, decisive steps in the first hour, in order to manage both the crisis and the public’s perception of the crisis. But the crisis communications golden hour really needs to be reduced to the crisis communications golden minutes. Have […]

Covid Crisis Communications: Sample Press Release

by Gerard Braud, CSP, Fellow IEC Your COVID crisis communications plan and your COVID crisis communication pre-written news releases need to be modified immediately if your organization is being attacked over policies related to COVID-19 mask requirements or vaccine mandates. Daily we see news reports of school boards, city councils, and county governments being attacked […]

Virtual Media Training Class

If media interviews are part of your job, here is the replay to Thursday’s Virtual Media Training. Use this link to listen. Talking to the media is hard, even on a sunny day. This is why top leaders, executives, and spokespeople take annual media training classes, either in person or as a virtual media training class. […]

Virtual and Live Keynote Presentation: “Words Matter”

Can you name one leader that used the wrong words – costing themselves their career, company, or city thousands or millions of dollars, or worse, lives? Words matter. Words can inspire. Words can motivate. Words can comfort and console us. We have plenty of case studies of business leaders, political leaders, and leaders around the […]

Crisis Communications and the Volatile Customer on Social Media

We don’t often associate customer service with crisis communications. However, in the age of social media, a single unhappy customer can quickly damage a brand’s revenue and reputation. Over the years in this blog, we have reviewed countless case studies of how customers on social media have leveled serious allegations against companies. Cancel culture is […]