NFL Super Bowl 2019: Is the NFL in Crisis?

By Gerard Braud, CSP, Fellow IEC

On last week’s BraudCast we asked you if the NFL is in a crisis. In this week’s BraudCast video we share your answers.

By my standards, a crisis is anything that can damage a brand’s reputation and revenue. Keep this crisis definition in mind as you watch this week’s video, which shares answers from our viewers.

As you think about the NFL and their potential crises, what are the potential crises for your brand?

In our 5 Steps to Effective Crisis Communications free online course, we point to Step 1 – your Vulnerability Assessment. Just as the NFL needs to conduct a Vulnerability Assessment, you should be doing the same thing at your company. The new year is a perfect time to kick off the practice.

To learn more about Vulnerability Assessments and the other four steps, sign up for our free 5-part video series.

I’d love to know what vulnerabilities you identify for your organization. Take advantage of the free phone call offered in the 5-Steps video series. We can talk about what your vulnerabilities are and how you can either eliminate them or prepare a crisis communications strategy to deal with them.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Is the NFL Brand in Crisis With Their Customer?

By Gerard Braud, CSP, Fellow IEC


Please share your opinion. Is the NFL brand in crisis with their customers? Share your answers either here on this blog, watch the video here and comment on The BraudCast YouTube Channel, or Tweet your thoughts to us @gbraud.

In the past two weeks we’ve seen a variety of controversies and issues:

1) The no-call double penalty against my beloved New Orleans Saints during the NFC playoff game.

2) Potential halftime performers were chased away by people who thought performing was an affront to Collin Kaepernick.

3) Those who did perform were criticized by those who support Collin Kaepernick.

4) Roger Goodell failed to talk to the media about the blown call in the Saints game until he was forced to at the pre-Super Bowl news conference.

5) Fans were critical of the game score and lack of excitement.

6) Fans were critical of the halftime show.

7) Fans were critical of the ads.

8) Saints fans boycotted watching television to affect the ratings, while attending their own Boycott Bowl parties.

9) Roger Goodell was booed by fans during the Super Bowl trophy presentation.

So, is the NFL facing a crisis? Is the NFL brand in crisis? Is the NFL facing customer volatility and failing to recognize the potential damage to their reputation and revenue?

Tell us what you think.

 

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

 

Covington, KY Student vs. Native American Drummer Crisis Case Study

By Gerard Braud, CSP, Fellow IEC

The crisis dominating the news this week is the viral video of students from a Catholic High School in Covington, Kentucky shown in contrast to a Native American drummer.

It’s a crisis. It is requiring serious crisis communications and crisis management. The high school is in reaction mode. The student pictured most prominently is in reaction mode.

What could have been done to prevent this?

That is the question we are asking this week on The BraudCast.

While many PR people pride themselves on managing crisis communications after a crisis, I pride myself on all of the many times I never had to do crisis communications on behalf of clients because of the techniques we used to keep the crisis from ever happening.

Please share your idea and answers.

Please keep your answers objectively professional. This is not intended to be a conversation with snarky, politically volatile answers. We’re looking for professional public relations wisdom.

You can post answers:

Here on the blog

Tweet and follow me @gbraud

Connect with me on LinkedIn

Subscribe to The BraudCast

I’ll collect your professional wisdom and share it with everyone next week.

Thank you for participating.

Answer Hint: Part of the answer lies in the 5 Steps to Effective Crisis Communications. If you haven’t watched these 5 free videos, register here.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Tips on How to Get to Know Your Local Reporters

When a crisis hits, you need to have effective crisis communications and media relations. You need to have relationships with your local reporters that will help you be able to tell your story. When you have positive news to share, you want local reporters to help you get coverage and reach your audiences. You want to be able to issue public statements fast, and have the media share them fast. You do not want the media speculating about your crisis. So, how do you get to know them and develop positive relationships with them? Some PR expert followers and media relations experts on social media have weighed in on our weekly discussion question. Some experts recommended coffee meetings, others recommended various networking strategies. We now want to hear what you have to add! Do you agree with their comments? What have you had success with?

This week’s discussion question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Media Training Discussion Question: How to Get to Know Your Local Reporters?

In a crisis, whether it’s a school shooting, a fire, a natural disaster, or a white-collar crime, your local reporters will be the first to come knocking on your door at your business, school, or organization. You want the media on your side. You want the media to work with you so you are able to tell your story for yourself. You also want the media to be there and be engaged when you have great news to share, whether it be an announcement of new leadership, the opening of a new branch of your franchise, or any important milestone in your business. So, how do you get to know your local reporters so that you can establish these types of positive relationships?

We are asking you, our readers and followers, expert public relations and media training professionals, to share your expert opinion this week. Comment here and on our social media pages to join in. You and your answers may be featured in our follow-up video!

Today’s question is one of a series of debates in the crisis management, media relations, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Media Relations Tips: Should Executives EVER Give Their Opinion on Politics?

Executives have an important role in leading their company, their business, or their organization. Does any part of that role include publicly sharing their opinions on current events or getting involved political debates? What if they are a subject matter expert on a topic that is being discussed by politicians or media experts? Do you think that it is too risky? Could it harm their reputation and revenue? Or could they gain new fans and followers? How could it benefit their business or harm their business?

To help out corporate communications professionals and share valuable tips among one another, this week’s public relations discussion question was, “Is it ever appropriate for an executive to give their opinion about politics?” On Monday we asked this question to our public relations experts and social media followers. Our social media contributors and BraudCast subscribers weighed in on this topic and we are now sharing some of their answers in this video! Now it’s your turn to join in on the conversation and let us know if you agree with their comments.

Today’s video topic is one of a series of debates in the corporate communications, media relations, crisis communication, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. This is how:

1: Subscribe to The BraudCast on YouTube

2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thank you in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Public Relations Question: Should Executives EVER Give Their Opinion on Politics?

To help out our corporate communications community and in order to share valuable media relations tips among one another, this week’s public relations discussion question is, “Is it ever appropriate for an executive to give their opinion about politics?”

You may have heard the rule not to talk politics at the dinner table or at family gatherings, but what about at work or with the media? What are the risks if an executive decides to share his or her opinion on a political matter? When they publicly comment on politics and share their stance, how does it affect their brand, reputation, and revenue? How may it affect their employees, their stakeholders, their customers, their clients, and their revenue?

Share your comments and opinions here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

Today’s question is one of a series of debates in the crisis communications, media relations, public relations, and social media industries where you and your colleagues can share observations and expertise with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how to join in on the discussion:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: There will be a short video that poses a new discussion question every Monday. You then post your best practices and observations in the comments section on The BraudCast YouTube channel.

Step 3: After your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: View the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

We thank you in advance for sharing your knowledge. Please a quick moment now to subscribe to The BraudCast.

PR Tips On the Best Way to Get Media Coverage for a Ribbon Cutting

On Monday, we asked our social media followers, “What is the best way to get media coverage for a ribbon cutting?” They have chimed in with their best public relations practices and media relations tips on this discussion question. Our contributors discussed how to get your audience interested, how to utilize the current relationships you have with the media, and they raised the question, should you have one at all? We now want to hear your comments on the topic. Do you agree? Do you disagree with their answers? Do you have anything to add? What has worked for you in the past, or what has worked for other companies and organizations? How do you make the good news, such as a ribbon cutting, newsworthy and interesting? Watch the video below and then comment with your thoughts.

gerard-braud-crisis-expert-ribbon-cutting

Click image to watch

 

Yes, YOU are invited to share your bite-size bits of best practices. This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other.  Here is how to join in:

1: Subscribe to The BraudCast on YouTube

2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

4: Watch the Follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Media Relations Discussion Question: Best Way to Get Media Coverage for a Ribbon Cutting?

Today’s media relations discussion question is: “What is the best way to get media coverage for a ribbon cutting?” We want to hear tips from corporate communications and public relations professionals who have some experience with this topic. On Thursday we will share your expert opinions in a follow-up video. And from the standpoint of a former reporter, you will hear my tips for getting the attention of the media. So, what would you need to consider when promoting your ribbon cutting? Who should be your spokesperson? How do you get in touch with the media to ensure they cover your big news? Is it newsworthy? How can you grab the attention of your audience?

So, what would you need to consider when promoting your ribbon cutting? Who should be your spokesperson? How do you get in touch with the media to ensure they cover your big news? Is it newsworthy? How can you grab the attention of your audience? How do you get the media to cover the “good stuff?” We want you to chime in with your thoughts to help benefit your colleagues and the online PR community.

 

gerard-braud-crisis-expert-ribbon-cutting

Click image to watch

Today’s question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

  • Subscribe to The BraudCast on YouTube
  • You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
  • Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
  • Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

 

Tips from Media Training Experts: Should you write a letter to the editor for a bad story?

The press has been known to twist, conform, and shape people’s words. CEO’s, spokespeople, and public relations professionals may be taken out of context and become frustrated with a negative press release regarding their brand, business, and reputation. So, as a corporate communications or PR professional, what should you do when a reporter writes a bad story about you or your business? Is it worth it to get in a battle with someone who can potentially further damage your reputation? Or can you effectively hash out the issues, correct the facts, and potentially solve the problem? Should you consult with a crisis communications expert or media training consultant?

Communications experts on social media have chimed in with some of their best practices. Now we want to hear what you have to add to their comments. Do you agree? Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.