I asked social media followers, public relations professionals, and corporate communications experts, “What’s the best piece of crisis communications advice you’ve ever received?” Read more
I asked social media followers, public relations professionals, and corporate communications experts, “What’s the best way to write a crisis communications plan?” Read more
I asked social media followers, public relations professionals, and media relations experts, “What are The Worst Phrases You’ve Ever Heard in a Crisis Communications Statement?”
A few years back I was running a series of videos asking subscribers some crisis communications and public relations questions. I would ask one question per week on LinkedIn and Twitter. Next, I would seek their responses on social media, gather them, and then report on what they said the following week. It created an engaging relationship with my colleagues, followers, and professionals in the public relations, corporate communications, media relations and crisis communications industries.
Years later, there is one video that still remains a most popular video ever.
Have you heard things like “We apologize for the inconvenience?” Have you heard, “It wasn’t our responsibility?” Or can you name a brand that you just KNOW got it totally wrong in their crisis statement, press release, or press conference?
Here were their responses, as well as a few of my own professional comments as a media trainer. Safety is a goal. Create your own compare and contrast statements. Direct the media interview. Watch the video to see what I mean.
As a way to show your continued support and to see more of our most popular crisis communications videos, please hit Subscribe on The BraudCast YouTube channel.
And stay tuned for next week’s second most popular crisis communications video ever.
Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…” and founder of SituationHub crisis communications software.
More crisis communications articles:
15 Questions to Ask Before You Use Facebook for Crisis Communications
A few years back I was running a series of videos asking subscribers some crisis communications and public relations questions. I would ask one question per week on LinkedIn and Twitter. Next, I would seek their responses on social media, gather them, and then report on what they said the following week. It created an engaging relationship with my colleagues, followers, and professionals in the public relations, corporate communications, media relations and crisis communications industries.
Years later, there is one video that remains my most popular video ever.
I asked social media followers, public relations professionals, and media relations experts, “What should your first words be in a media interview?”
Should you thank your interviewer? Should you spell out your name?
Here were their responses, as well as a few of my own professional comments as a media trainer. It doesn’t matter what the first question is if you know how the beginning of the answer starts. Preambles are the perfect way to begin an interview. Buffer a direct question with a preamble. Watch the video to see what I mean.
As a way to show your continued support and to see more of our most popular crisis communications videos, please hit Subscribe on The BraudCast YouTube channel.
And stay tuned for next week’s second most popular crisis communications video ever.
Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…” and founder of SituationHub crisis communications software.
More crisis communications articles:
15 Questions to Ask Before You Use Facebook for Crisis Communications
By Gerard Braud, CSP, Fellow IEC
On last week’s BraudCast we asked you if the NFL is in a crisis. In this week’s BraudCast video we share your answers.
By my standards, a crisis is anything that can damage a brand’s reputation and revenue. Keep this crisis definition in mind as you watch this week’s video, which shares answers from our viewers.
As you think about the NFL and their potential crises, what are the potential crises for your brand?
In our 5 Steps to Effective Crisis Communications free online course, we point to Step 1 – your Vulnerability Assessment. Just as the NFL needs to conduct a Vulnerability Assessment, you should be doing the same thing at your company. The new year is a perfect time to kick off the practice.
To learn more about Vulnerability Assessments and the other four steps, sign up for our free 5-part video series.
I’d love to know what vulnerabilities you identify for your organization. Take advantage of the free phone call offered in the 5-Steps video series. We can talk about what your vulnerabilities are and how you can either eliminate them or prepare a crisis communications strategy to deal with them.
This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.
By Gerard Braud, CSP, Fellow IEC
Please share your opinion. Is the NFL brand in crisis with their customers? Share your answers either here on this blog, watch the video here and comment on The BraudCast YouTube Channel, or Tweet your thoughts to us @gbraud.
In the past two weeks we’ve seen a variety of controversies and issues:
1) The no-call double penalty against my beloved New Orleans Saints during the NFC playoff game.
2) Potential halftime performers were chased away by people who thought performing was an affront to Collin Kaepernick.
3) Those who did perform were criticized by those who support Collin Kaepernick.
4) Roger Goodell failed to talk to the media about the blown call in the Saints game until he was forced to at the pre-Super Bowl news conference.
5) Fans were critical of the game score and lack of excitement.
6) Fans were critical of the halftime show.
7) Fans were critical of the ads.
8) Saints fans boycotted watching television to affect the ratings, while attending their own Boycott Bowl parties.
9) Roger Goodell was booed by fans during the Super Bowl trophy presentation.
So, is the NFL facing a crisis? Is the NFL brand in crisis? Is the NFL facing customer volatility and failing to recognize the potential damage to their reputation and revenue?
Tell us what you think.
This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.
By Gerard Braud, CSP, Fellow IEC
The crisis dominating the news this week is the viral video of students from a Catholic High School in Covington, Kentucky shown in contrast to a Native American drummer.
It’s a crisis. It is requiring serious crisis communications and crisis management. The high school is in reaction mode. The student pictured most prominently is in reaction mode.
What could have been done to prevent this?
That is the question we are asking this week on The BraudCast.
While many PR people pride themselves on managing crisis communications after a crisis, I pride myself on all of the many times I never had to do crisis communications on behalf of clients because of the techniques we used to keep the crisis from ever happening.
Please share your idea and answers.
Please keep your answers objectively professional. This is not intended to be a conversation with snarky, politically volatile answers. We’re looking for professional public relations wisdom.
You can post answers:
Here on the blog
Tweet and follow me @gbraud
Connect with me on LinkedIn
Subscribe to The BraudCast
I’ll collect your professional wisdom and share it with everyone next week.
Thank you for participating.
Answer Hint: Part of the answer lies in the 5 Steps to Effective Crisis Communications. If you haven’t watched these 5 free videos, register here.
This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.
When a crisis hits, you need to have effective crisis communications and media relations. You need to have relationships with your local reporters that will help you be able to tell your story. When you have positive news to share, you want local reporters to help you get coverage and reach your audiences. You want to be able to issue public statements fast, and have the media share them fast. You do not want the media speculating about your crisis. So, how do you get to know them and develop positive relationships with them? Some PR expert followers and media relations experts on social media have weighed in on our weekly discussion question. Some experts recommended coffee meetings, others recommended various networking strategies. We now want to hear what you have to add! Do you agree with their comments? What have you had success with?
This week’s discussion question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.
In a crisis, whether it’s a school shooting, a fire, a natural disaster, or a white-collar crime, your local reporters will be the first to come knocking on your door at your business, school, or organization. You want the media on your side. You want the media to work with you so you are able to tell your story for yourself. You also want the media to be there and be engaged when you have great news to share, whether it be an announcement of new leadership, the opening of a new branch of your franchise, or any important milestone in your business. So, how do you get to know your local reporters so that you can establish these types of positive relationships?
We are asking you, our readers and followers, expert public relations and media training professionals, to share your expert opinion this week. Comment here and on our social media pages to join in. You and your answers may be featured in our follow-up video!
Today’s question is one of a series of debates in the crisis management, media relations, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.
Executives have an important role in leading their company, their business, or their organization. Does any part of that role include publicly sharing their opinions on current events or getting involved political debates? What if they are a subject matter expert on a topic that is being discussed by politicians or media experts? Do you think that it is too risky? Could it harm their reputation and revenue? Or could they gain new fans and followers? How could it benefit their business or harm their business?
To help out corporate communications professionals and share valuable tips among one another, this week’s public relations discussion question was, “Is it ever appropriate for an executive to give their opinion about politics?” On Monday we asked this question to our public relations experts and social media followers. Our social media contributors and BraudCast subscribers weighed in on this topic and we are now sharing some of their answers in this video! Now it’s your turn to join in on the conversation and let us know if you agree with their comments.
Today’s video topic is one of a series of debates in the corporate communications, media relations, crisis communication, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. This is how:
1: Subscribe to The BraudCast on YouTube
2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thank you in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.