5 Steps to Effective Crisis Communications
Step 2
One Day = One Year
With our Crisis Communications Plan Sprint, you’ll customize a crisis communications plan virtually in just five hours.
“How is this even possible?” you ask.
Most organizations would take a year or more to write a crisis communication plan. That’s because of excessive collaboration and a huge learning curve, if you don’t already have a crisis communications expert on staff.
In 1996, we put nine months into creating a crisis communications plan that had big goals.
– It had to be so thorough that nothing would fall through the cracks during a crisis.
– It was designed to be read and executed in real-time.
– It assigned specific tasks to specific people with time limits for completing each task.
– It would be simple enough that anyone who could read could execute it without making mistakes.
Each year since then, we’ve modified our base plan so that it is a living document. We’ve captured all best practices and created a robust base template that can be customized in five hours.
If you tackled this task on your own you would easily spend a year on it, if you had nothing else to do except write and edit your plan.
We’ve done the hard work so you don’t have to.
Stop the slow process of excessive collaborations. Get it done. Sprint!
Highly effective clients are trained and prepared with Braud Communications.
“Since 2010, Gerard Braud has been a valuable resource for our crisis communication plan, media training and crisis drills.”
“Western started working with Gerard in 2019. It became clear after performing assessments and gap analysis that we were not prepared to respond to the media. In two days, we completed our virtual ‘Sprint’ and had the tools we needed to be ready. We are also very pleased with the ongoing personal relationship with Gerard and the continuing support he provides.”
