Be Prepared. Be Fast. Sprint!
A crisis communications sprint is a process for solving problems and tackling big tasks in five days or less. It’s about both efficiency and focus.
Replace the slow, outdated method of excessive meetings that can string out a project for months or years.
Now you can complete one or all of the Five Steps to Effective Crisis Communications. Available in-person or virtually, including Vulnerability Assessments, Crisis Communications Plans, Writing News Releases, Media Training, and Crisis Drills.
5 Steps to Effective Crisis Communications
Crisis Vulnerability Assessment
What is the worst thing that could happen? Your roadmap to crisis communications begins as you imagine and evaluate all the situations that could go wrong. We are ready to partner with you to harvest insights from your team. Ask about our one-day Vulnerability Assessment Sprint to begin your crisis communications planning.
Crisis Communication Plans
As a crisis situation unfolds, can your organization take control in the first few minutes? The best crisis communications plans plots every step before, during, and after a crisis. If you fail to plan, plan to fail. Our “sprint” crisis communications system can put a plan in place in one day.
Crisis Pre-written Statements
When you write a crisis communications statement, is the review process bogged down in second-guessing and fights over commas? Save time by using our library of pre-written crisis statements or the SituationHub® app. Issue a statement to the media, employees, and stakeholders in minutes rather than hours.
Crisis Spokesperson Media Training
When revenue, reputation, and brand are on the line, there is no margin for error. One misplaced word can be costly. We’ve seen companies lose hundreds of millions of dollars in a 12-second sound bite. Our crisis communications media training prepares your spokespeople to handle tough questions on your toughest day.
Crisis Communication Drills
Practice makes perfect. Do you routinely test your crisis management team, crisis communications plan, and spokespeople? A crisis drill lets you make mistakes in private so you never make them on the day of your crisis. Add a virtual crisis drill to your crisis communications sprint commitment.
“Gerard offers clients a practical, no-nonsense approach to strategic communication and message development and delivers it in a memorable, entertaining way. Under Gerard’s guidance, we learned to talk more clearly and effectively so we could tell our story in a compelling way. Gerard also developed a comprehensive crisis communications plan that actually works.”
“We worked with Gerard Braud at the beginning of COVID-19. He helped us conduct our Vulnerability Assessment, customize our Crisis Communications Plan and build a deep library of pre-written news releases, which we have used on multiple occasions. We were able to get a year’s worth of work done in just two days. Additionally, in the midst of the pandemic, he was quick to pivot to a virtual option.”