Crisis Communications – Customizable Keynote Speech “Silver Linings in Muddy Waters”

In this keynote presentation, I’m looking at how communications can change EVERYTHING. 

New Orleans suffered one of the worst disasters we have seen in this country, or even worldwide. Through my personal experiences with Hurricane Katrina, I am sharing some of the ramifications of when we only think about the sunny days of our businesses, companies, and organizations, versus preparing for our darkest days.

I’m examining the mindset of leaders who are in decision paralysis, denial, who are arrogant for thinking they can “wing it.” There are too many business leaders and political leaders who are not protecting themselves from disasters, who blame everyone else for failures. In this keynote, I describe how communications could have changed everything and how preparing could have saved lives.

Every crisis is a living classroom. We should never “waste” the opportunity to study what went right and what went wrong, but more importantly, how to do our best in the future.

Always remember, for every tragedy, there is a heart, soul, and spirit that needs recovery. As a business leader, you are responsible for getting your team, clients, and stakeholders there. There is a silver lining in muddy waters. There are both smiles and tears. For more on that, watch the video.

To set goals and talk about your needs for effective crisis communications, schedule a complimentary, confidential call with me https://calendly.com/braud/15min

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

More crisis communications articles:

15 Questions to Ask Before You Use Facebook for Crisis Communications

Can You Handle a Crisis When it Hits by Winging It?

Crisis Management Lessons from Hurricane Katrina vs. COVID19

Image by David Mark from Pixabay

Virtual and Live Keynote Presentation: “Words Matter”

Can you name one leader that used the wrong words – costing themselves their career, company, or city thousands or millions of dollars, or worse, lives?

Words matter. Words can inspire. Words can motivate. Words can comfort and console us.

We have plenty of case studies of business leaders, political leaders, and leaders around the world who either said the right thing at the right time or the wrong time at the wrong time. Budgets destroyed, companies destroyed, political careers destroyed, and cities destroyed. Just take Hurricane Katrina for example, and the wrong words that the Mayor used at a critical time. People died, in my opinion, because of what he said and what he failed to say.

There is a secret to picking the right word at the right time to achieve the right results.

These secrets are revealed in this customizable keynote presentation, as well as my crisis communications plans, crisis communications drills, and spokesperson media training.

To prepare your words for your next crisis and talk about your needs, schedule a complimentary, confidential call with me https://calendly.com/braud/15min

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

More crisis communications articles:

15 Questions to Ask Before You Use Facebook for Crisis Communications

Can You Handle a Crisis When it Hits by Winging It?

Crisis Management Lessons from Hurricane Katrina vs. COVID19