Media Training For Good News
In-person or Virtual Media Training
Why do you need media training? You have great news! You are excited about your big announcement. You are ready to shout it from the mountain top. Don’t blow it. Yep – don’t say something stupid. Don’t get complicated. Forget the jargon.
What is this good news worth to your organization? A lot, I’ll bet.
So take this test: If you could attach a dollar to every word you say in your media interviews, would you make money or lose money?
Yes, in media interviews, your words = money. Say the right thing and you take it to the bank. Say the wrong thing and you’ll chase customers away. Get too complicated, and the media won’t understand a thing you are saying.
Learning to deliver good news is much harder than you think. We’re here to guide you through the process.
Whether training in person or virtually, you will:
- Learn how to speak to your audience in ways that matter to them.
- Develop a mind-mapping system to keep you on message.
- Unlock the secret to getting better results with well-worded verbatim sentences, than if you relied on the old method of 3 key message bullet points.
“Gerard is one of the most gifted communicators and instructors I have come across. He is able to distill complex communication issues into simple easy-to-digest bites that even Sr. Management can understand. I would hire him again in a heartbeat.”
About your trainer
Gerard Braud, CSP, Fellow IEC spent 15 years as a front-line, award-winning television reporter. You may have seen him on CBS, NBC, CNN, or even The Weather Channel. Since 1994, he has worked as a media trainer and crisis communications expert for organizations on five continents. His vast experience on both sides of the media landscape will make you the best trainer you can be.
Don’t Talk to the Media Until…
29 Secrets You Need to Know Before You Open Your Mouth to a Reporter
Veteran journalist and media trainer Gerard Braud discloses every media secret he has learned. His career as a journalist a trainer spans more than 40 years. Learn how to control every interview, every question, and how the news report is ultimately written.