What is involved in our Virtual Train the Trainer program?
If you have to conduct media training for your boss or colleagues at work, the truth is, it can be intimidating. You can’t fear retribution because you are tough on your trainees. Likewise, you can’t go easy on them because you fear reprisal. As a trainer, you must strike the perfect balance of professionalism and toughness.
The revenue, reputation, and brand of your organization is on the line every time someone does an interview. If the interview goes badly, the media trainer has to take responsibility. Not everyone is cut out to be a media spokesperson. Sometimes, as the trainer, your job is to determine who should never be a spokesperson.
Whether you are a beginner or a veteran, we promise you’ll learn skills that will take you to the next level of proficiency.
You will learn how to:
- Master the concept of using preambles
- Develop a mind-mapping system that works for everyone
- Embrace pre-planned quote
- Adopt a philosophy of embracing verbatim sentences over ad-libs
Plus you will learn the traditional concepts of mastering techniques such as block, bridge, and hook.
But we’ll go much deeper than traditional concepts. You’ll learn to envision the final news report so you can manipulate the questions that are asked, the answers that are given, and the script or story that is ultimately written.