5 Steps to Effective Crisis Communications
Step 3
The Fastest News Release in the World
The vast majority of organizations repeat the same mistakes with each crisis.
The crisis happens, and someone is assigned to write a news release. Next, the document goes through excessive edits as adults fight over semantics and commas.
Meanwhile, eyewitnesses on social media are writing the narrative of your crisis with their pictures, posts, and videos. The media go into speculation mode. The revenue, reputation, and brand of your organization is quickly being destroyed. Why? Because executives are fighting over commas and semantics.
What is the solution?
Pre-written statements, that are pre-approved, all written on a clear, sunny day, years before you’ll ever need them.
We have a Sprint solution that can be delivered in one day. Plus, we can give you instant access to pre-written news releases using SituationHub.
Don’t let another minute go by. Contact us today to activate the best news release library on the planet.
The SituationHub® crisis communications app automates the process of writing a news release or employee statement during a crisis. With SituationHub®, you can customize a pre-written and pre-approved statement in three to six minutes. It is amazingly fast, even for the most horrendous situations, such as mass shootings or natural disasters.
Ask us to help you break the endless cycle of writing news releases and waiting for approvals.
Highly effective clients are trained and prepared with Braud Communications.
“Gerard provided practical instruction delivered in a dynamic, yet down-to-earth way. He helped us take what was an overwhelming task, break it down into manageable chunks and deliver a plan that could be implemented at a moment’s notice.”
“I’ve known Gerard for a long time, and I am impressed by his creativity, drive, and his ability to communicate with passion. I’ve attended his presentations and workshops and can attent to the fact that they are first-rate.”