hurricane ian

Hurricane Ian: Managing Expectations for Crisis Communications

As Hurricane Ian pummels Florida, I’m sharing some crisis communications strategies on managing the expectations of your audience, citizens, stakeholders, clients, and employees BEFORE your hurricane, tropical storm, or other natural disaster hits.

Yes, I said BEFORE.

Many companies and organizations I work with on media training, crisis communications, or those that use the SituationHub software ask me, “Well, why is there a news release in the SituationHub database that can be used BEFORE a tropical storm? Why are there documents for us to release regarding hurricane warnings and tropical storm warnings?”

The SituationHub software provides you with news releases that you can release to the media, your employees, your clients, and stakeholders before the crisis to manage their expectations. You customize the new release with your specifications. What would have taken your team hours to write DURING a crisis, can now be prepared before a crisis in just minutes.

Before a storm, you may be communicating information about evacuation plans, expectations for supply chain interruptions, how long your company expects to be closed for, who to contact, etc. This is far more effective than trying to play “clean up” after the storm and trying to get in contact with all of your audiences about these factors while you have destruction, power outages, and a lack of cell phone capabilities.

Managing expectations before a crisis makes all of the difference in managing expectations after a crisis.

For help with managing expectations, schedule a complimentary, confidential call with me

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…” and founder of SituationHub crisis communications software.

More crisis communications articles:

15 Questions to Ask Before You Use Facebook for Crisis Communications

Can You Handle a Crisis When it Hits by Winging It?

Where is Your Crisis Communications Funnel Clogged?

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