Featuring Your Tips: What should you do when a reporter goes on a witch hunt?

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Corporate communicators and public relations professionals know there is nothing like a crisis when a company has done something wrong and a reporter is on their case.  Earlier this week we polled social media to ask, “What should you do when a reporter goes on a witch hunt?” Experts in communications and PR have shared their best practices on this media relations topic.  Today we are sharing their tips in this follow-up video.

Some experts explained that in order to not further damage your reputation when taking on a reporter, you can’t take the situation too personally. Others recommended to absolutely take on a reporter if they have published something inaccurate. It is crucial to establish positive relationships with the media before these situations happen, so that they work with you and not against you in these crisis scenarios. What are some ways you can go about creating that positive relationship with the media in order to avoid the witch hunt all together? We would love for you to continue the discussion by listening to your colleague’s tips and commenting with your own here on the blog, on our social media pages, and on the BraudCast YouTube.


This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you worldwide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

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