Bird Box Challenge 2019 Crisis Communications Plan Challenge

By Gerard Braud, CSP, Fellow IEC

We decided to have some fun today and create our own version of the Bird Box Challenge.

If you’ve watched Bird Box, you’ll get it.

If you love Sandra Bullock’s opening monologue, you’ll get it.

If you’ve followed the Bird Box Challenge craze, you’ll get it.

If you haven’t, well then I’ll just look stupid to you.

I’ve managed to capture all of the basic tenants of my crisis communications plan philosophy in only 20 seconds, while also channeling Sandra Bullock’s rage as she talks to the characters “boy” and “girl.”

But on a serious note, if you want to learn more about the 5-Steps to Effective Crisis Communications, use this link to sign up for our free 5-part video series.

Oh, and you can look at the videos. No blindfolds needed. You won’t get hurt.

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”