By Gerard Braud, CSP, Fellow IEC
January is the time to plan your crisis communications strategy for 2019.
Start by learning about the 5 Steps to Effective Crisis Communications and spreading the task out over the four quarters of the year. A free 5-part video series is online here to get you started:
- Quarter 1 is the time to conduct your Vulnerability Assessment, which is Step 1. Mid-Quarter 1 is the time to write your Crisis Communications Plan, which is Step 2.
- Quarter 2 is the time to write Pre-written News Releases as Step 3, based on your Vulnerability Assessment.
- Quarter 3 is when you should conduct Media Training as Step 4, based on the pre-written news releases you have written.
- Quarter 4 is when you should conduct your Crisis Communications Drill, which is Step 5, based on completion of all of the previous steps.
To help you achieve your goals, I’m standing by to be your accountability buddy. When you sign up for the free 5-part video series, you’ll be given a chance to schedule a free 15-minute phone call with me to help you set your goals.
Plus, if you are ready to put things on the fast track, Steps 1, 2 and 3 can be completed in as few as two days with my fully customizable crisis communications plan system.