By Gerard Braud, CSP, Fellow IEC
December is filled with end of year meetings, budget reviews, and overall wrap up of your budget year. Not to mention your calendar is booked with office parties, gift-giving, and a to-do list the length of your arm.
That’s why January is the time to plan your crisis communications strategy for 2020. Before you just stroll in to the New Year and get back to the grind, let your C-suite, your executives, your public relations team, your communications staff know in DECEMBER that there will be crisis communication training and media training on the books EARLY in 2020. If you need help explaining this to your staff and team members, view this video:
Start by learning about the 5 Steps to Effective Crisis Communications. Now is the time to encourage your team that they can spread the project out into manageable tasks over the four quarters of the year. A free 5-part video series is online here to get you started:
- Quarter 1 is the time to conduct your Vulnerability Assessment, which is Step 1. Mid-Quarter 1 is the time to write your Crisis Communications Plan, which is Step 2.
- Quarter 2 is the time to write Pre-written News Releases as Step 3, based on your Vulnerability Assessment.
- Quarter 3 is when you should conduct Media Training as Step 4, based on the pre-written news releases you have written.
- Quarter 4 is when you should conduct your Crisis Communications Drill, which is Step 5, based on completion of all of the previous steps.
Once you make the commitment to more effective crisis communications, I’m here to help you achieve your goals and I’m standing by to be your accountability buddy. When you sign up for the free 5-part video series, you’ll be given a chance to schedule a free 15-minute phone call with me to help you set your goals.
If you are the type to take the bull by the horns, and if you are ready to put things on the fast track, Steps 1, 2 and 3 can be completed in as few as two days with my fully customizable crisis communications plan system.
Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”
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