Organizations often spend hours writing press releases and public statements and reviewing them with their public relations professionals and legal teams before they are ever presented to the media. This only allows the media to become impatient and frustrated and eyewitnesses to begin speculating. For effective crisis communications and employee communications, how fast should a company release a public statement in a crisis?
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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-09-20 13:30:182021-05-20 01:24:18BraudCast Question: How quickly do you need to issue a public statement when a crisis happens?
Some experts say a media trained public relations professional should take the lead as the spokesperson in a crisis, while others suggest a sympathetic statement from a senior executive or CEO. From a crisis management standpoint, this topic is crucial considering a bad media interview can only worsen your crisis, damage your reputation and harm your revenue. Watch the video to hear what communications professionals had to say this week about the topic.
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Today’s video is just one of a series of answers to pressing questions in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-09-17 23:30:062021-05-20 01:25:42BraudCast Answer: Who should be your spokesperson in a crisis?
In the public relations industry there is often a debate about who should be the spokesperson for a company in a crisis. Some may argue that it should be the CEO or a senior executive, while others argue it should be a public relations professional. Please share your opinion with us and it may be shared this Friday in a follow-up video.
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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-09-13 21:00:072021-05-20 01:26:51BraudCast Question: Who should be your spokesperson in a crisis?
Because you are so darn smart, it is time to share YOUR smarts. Your bite size bits of best practices are valuable to others just like you. So — ta-dah, drum roll – behold, The BraudCast 2.0 where you are invited to share your best practices in public relations, media relations, social media, crisis communications and employee communications.
Step 3: After you post your opinion, follow the discussion online to compare your approach to those of your professional colleagues.
Step 4: Watch the Friday follow-up video. We’ll share a short video with some of the most interesting observations. Yes…your comments may actually show up on our Friday BraudCast video. And of course, for you, that means fame, fortune, a big raise, glory, street parades, etc.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast. The first question begins Monday.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-09-08 11:40:582021-05-20 01:28:19Please Share Your Public Relations Smarts: Here is How
These 23 crisis communication tutorials are meant to inform you and help you realize your official responsibility as a spokesperson. You need to communicate to the media within the first hour of a breaking crisis. You can do this by uploading your own professionally done videos to the web, which also serves to tell your story straight to your customers and you employees, in addition to the media. The challenge is now yours. Are you a positive person who says you can or a negative person who says you can’t?
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When public relations people, corporate spokespeople and Public Information Officers (PIO) tell me they can’t do something, I know they are right. Negative people are always right when they say they can’t, even if it means they won’t try. This makes me crazy.
Usually they blame it on their boss, who first says no. Sometimes, they won’t even try, out of fear of being told no.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf, so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-07-09 04:20:472021-05-20 01:33:20Tutorial #23 Your Official Responsibility as a Public Relations Professional or Corporate Spokesperson
Although this series teaches public information officers (PIOs), emergency managers, and corporate spokespeople to upload videos to the web as an effective crisis communications strategy, it’s also important to note that “crap is king.” In this tutorial, I encourage you to report on not just the serious crisis stories, but report on fascinating side stories about your events as well. The media love a great side story and social media users are more likely to share the side story.
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In his song Dirty Laundry, singer Don Henley says, “crap is king,” referring to the fact that television news often gives more attention to silly things, rather than the serious. Likewise, the audience also likes those silly things, like the water skiing squirrel story on the news. You may have seen that video clip in the movie Anchorman.
Often there are stories of human victories that are sweet and need to be told to the media and the media’s audience. Keep your eyes and ears open for these stories.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf, so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-07-02 03:16:132021-05-20 01:34:56Tutorial #20 “Crap is King” How to Report on the Not-So-Serious, but Fascinating Topics with Your Smartphone
When uploading a video to the web or a CNN iReport during your crisis, you can either place yourself on camera as a narrator of events, or send video of an event that is still ongoing. The video of an event that is still happening is known in the media industry as “B-Roll,” or “cover video.” The news media love when you provide extra video.
As for the value of iReports, ultimately, my goal is for CNN producers to call me to ask me to be interviewed live on CNN or HLN during one of their news programs. During the interview, they will begin with me on camera talking to the anchors, then they will cut away and show the video that I’ve sent.
When you are shooting B-Roll, you want to do several things that are important. First, don’t talk. Allow the video to capture the natural sounds of what is going on. After you’ve done that, add a brief narration. This will tell the video editors back at CNN what they are seeing. This is how you provide context and accuracy for your B-Roll.
Secondly, when shooting B-Roll, don’t provide an excessive amount of movement. Start by showing something important and remain motionless for at least ten seconds. With the camera or smart device still recording, pan or turn the camera slowly for about five seconds, then stop and hold the scene for another 10 seconds. This gives the video editors several options. As you look at my tutorial video, you’ll see that sometimes I also walk while taking the B-Roll.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program,Social Media iReports.pdf, so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-07-01 03:00:232021-05-20 01:35:49Tutorial #19 What is B-Roll? Why You Should Videotape it and Send it to the Media During Your Crisis
You may be wondering why you would want to upload your own selfie videos to the web during your crisis. You might think it is the last thing you would want to do, or that it could make your organization vulnerable to more negative feedback or more negative press. However, filming your own web videos during your crisis and then posting it on YouTube or CNN iReports allows you to tell your story, providing official information to all of your audiences. It has to be done professionally and effectively to be received correctly.
What amazes me about iPhones, iPads and other smart devices, is that I’m able to shoot high quality video and perform all of the tasks on my own, that would otherwise require a news crew with a videographer, producer, reporter, engineer, and a broadcast camera tethered to a satellite truck.
And best of all, I can do it all while simply holding my smart device at arm’s length. At that distance, if framed correctly, no one can see my arm and no one knows that I’m doing this all by myself.
This also gives me the freedom to move, which I couldn’t do if the device was stationary on a tripod. In some situations, a colleague may want to act as your photographer, but often the video is shaky. I find it is much smoother when I hold it myself. It gives me control of movement, lighting and sound
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program,Social Media iReports.pdf, so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-06-30 03:12:132021-05-20 01:36:09Tutorial #18 How to Film a Reporter Style “Selfie” Standup with Your Smartphone
As more media outlets cut back on the size of their news staff, they are seeking more videos provided by eyewitnesses or experts. This is where you come in… and this creates a huge opportunity for you. I am publishing this series of tutorials to show corporate spokespeople, public information officers (PIOs), emergency managers and public relations professionals that uploading your own videos to the web during your crisis needs to be a part of your crisis communications strategy. The ultimate goal is for a major media outlet, such as CNN, to view your video and reach out to you to seek your official information.
These days, they will likely ask you to be interviewed via Skype.
If you are unfamiliar with Skype, visit www.skype.com and download the free application for you computer, smart phone and smart tablet.
The app allows you to make regular phone calls to regular telephone numbers, or it allows you to make a call from computer to computer with voice only, or you can set up a video chat from computer to computer.
CNN and the other news outlets want you to know how to set up the video chat.
Start by downloading the app. Next, set up your profile. Much like most social media sites, you can add your contact information and a photo.
CNN producers will then either call you or ask you to call them at an assigned time, during the news program. When it is time to go live, your Skype call is what the audience at home will see.
The quality of the image on Skype varies, based on the strength of your internet signal. Sometimes the image may freeze while you are live on the air. Sometimes the call will get dropped completely.
The networks know they are taking a risk when they do a Skype call, but if your location and event is news worthy and they have no news crew of their own nearby, they are willing to take the risk.
In one of my previous tutorials I mentioned that a set of ear buds or a USB headset can be useful during your live report. If you use these, you will need to find the audio button on the Skype software and select input and output for the headsets, rather than using the computer or smart device’s external speakers and microphone.
The secret to getting it right is to practice on a clear sunny day, rather than attempting to learn the hard way under the time constraints of a crisis and significant news event. Set up your account, study the account until you know all of the buttons you need to push, then establish a call between you and a colleague so you can practice.
During your practice, you’ll want to incorporate many of the other lessons you’ve learned through these tutorials, including managing audio, lighting and movement, as well as what to say.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program,Social Media iReports.pdf so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-06-29 11:34:432021-05-20 01:36:57Tutorial #17 Using Skype as Part of Your Crisis Communications Plan
If you decide to file a web video as part of your crisis communications or media relations strategy, you can speak directly to the media about your crisis. Not only can the media access it and view it, but so will your audiences such as customers and employees. Now that we have mastered, sound and lighting, you can focus on increasing the number of people who view your video by adding some simple movement to your video.
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Think about your own web video viewing habits. If a video is entertaining you watch it. If a video is boring, you click to something else.
Sometimes movement can be as simple as turning the camera on your smart device to the left or right. Sometimes, you can walk and talk as you go. In some of my reports I do both, and even stop to bend down and pick up items I may be referencing in my verbal narration.
As you add movement, it needs to have purpose. Show us something interesting as you move. Let the audience see things from your point of view — television producers call this POV, i.e. point of view.
As you move, be aware of what is behind you. You don’t want to accidentally show something that would be embarrassing.
To effectively master this skill, you need to practice in advance. So take a few minutes to first watch my video tutorial on this topic, then use your own smart phone or tablet to record a video in which you move left or right or walk. Practice it on a clear sunny day, so you’ll be prepared on the day you need it.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf, so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-06-26 03:46:142021-05-20 01:37:12Tutorial #16 How to Add Simple Yet Effective Movement to Your Web Video
