BraudCast Question: How quickly do you need to issue a public statement when a crisis happens?

Organizations often spend hours writing press releases and public statements and reviewing them with their public relations professionals and legal teams before they are ever presented to the media. This only allows the media to become impatient and frustrated and eyewitnesses to begin speculating.  For effective crisis communications and employee communications, how fast should a company release a public statement in a crisis?

Braudcast public statement

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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

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