BraudCast Question: Who should be your spokesperson in a crisis?
In the public relations industry there is often a debate about who should be the spokesperson for a company in a crisis. Some may argue that it should be the CEO or a senior executive, while others argue it should be a public relations professional. Please share your opinion with us and it may be shared this Friday in a follow-up video.
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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
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Our Superintendent is the official spokesperson for the corporation, and we’re quite fortunate that he is well-spoken and comfortable speaking in challenging situations. Most people know him as the Superintendent, and he is in charge. Not all leaders have the skills and willingness to take on the media during a crisis, but I think, especially in a public-serving entity like schools, when you have a leader who can handle the role of spokesperson, it is to everyone’s benefit that they do so – at least in the initial stages of or following a crisis.