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6 PR Questions: Are You a Rug or a Flying Carpet?

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Gerard Braud * 15By Gerard Braud –

In your public relations and communications role, which are you? Are you a rug or a flying carpet?

My dream is for you to soar as a PR expert, being both a thought leader and a brilliant, innovative, practitioner of your craft. My fear is that you let the so-called leaders in your company walk all over you, dictating what you can and can’t do.

Here are 6 questions to help you determine the answer, if you don’t know it already:

#1 Do your corporate leaders comprehend the monetary benefit of what you do OR do they see you as a financial burden?

#2 Do you hear “no” so often that you are feeling defeated and underappreciated? OR do you get summoned on a regular basis to serve as strategic council?

#3 Is it hard to focus on your tasks and know what your goals are because your leaders spontaneously throw new tasks at you? OR Do your leaders give you room to develop a communications plan with strategic goals and editorial calendars?

#4 Are you in constant reactive mode to emerging issues and crisis communications? OR do your leaders encourage preparation by having a crisis communications plan tested with crisis communications drills?

#5 When it is time to do a media interview, do you hold your breath fearing what your leaders may blurt out to a reporter? OR do your leaders willingly participate in media training and actively prepare for an interview?

#6 Do your leaders lump together tasks such as marketing, graphic design, internal communications, public relations and social media? OR do they recognize that unique talents and skills are needed to properly master each task?

If you are agreeing with the negative premises above, then you are a rug. You allow your employer to walk all over you. You are in a low place. You probably hate your job. Chances are you need to hire a headhunter and find a new job.

If you are agreeing with the positive premises above, then you are a flying carpet who can soar in your career. The sky is the limit. Life is good and rewards will follow.

Life is too short to be unhappy. The decision to control your happiness should be in your hands and not the hands of someone else.

3 Key Human Resources Considerations & 5 Strategies for Employee Communications in a Crisis

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Gerard Braud Crisis Plan VideoBy Gerard Braud –

You’ve heard HR leaders and executives say it many times, “Our employees are our number one asset.” If this is true, should those same employees also become your most important audience when a crisis strikes?

An increasing number of HR departments are taking the lead in crisis communications planning to make sure employee engagement is maintained in crisis communications plans.

Public relations teams traditionally wrote and executed a corporate crisis communication plan. In most plans, communications were targeted toward the media.

But the time has come for human resource professionals to forge a stronger partnership with each public relations team. Corporate crisis communications plans must ensure proper and equal communications to the media, employees and social media audiences.

Here are three considerations:

Consideration #1: Employees use social media apps on their personal smart phones. This means they can quickly disseminate facts or rumors about your company’s crisis.

Consideration #2: Haters love to spread rumors on social media, which if read by your employees, can cause employees to doubt whether the corporation is communicating the truth to them.

Consideration #3: With each minute that you fail to communicate to your employees and the outside world, your corporate reputation and revenue are being damaged.

Years ago the media were the most important audience in a crisis communications plan.  They were the pathway to get your message to the masses, including your employees. But that has changed, beginning with the advent of e-mail, the web and Intranet sites. Each created a direct pathway for effective employee communications. HR and PR were able to share the responsibility for daily employee engagement.

These same tools should be your primary crisis communications tool.

HR and PR should want employees to get their news, especially about a crisis, from the company, rather than the mainstream media or social media.

Sadly, the norm seems to be that corporate executives make the mistake of thinking that when a crisis strikes they can gather critical executives in a room and hash out a strategy and write a statement. This doesn’t work and it is a recipe for disaster. When time is of the essence there is no time for impending disagreements, personality conflicts, and fights over commas and semantics in news releases. But that is exactly what happens when executives are arrogant enough to think they can “wing it” on the day of their crisis.

It is far wiser to spend a few dollars to prepare, than to watch large sums of money disappear because of falling stock prices and dropping sales, precipitated by a void in timely communications during a crisis.

While your company likely cannot communicate at the speed of Twitter, a reasonable goal is to issue your first statement to the media, employees and other stakeholders within one hour of any crisis going public.

What should you do if you are in HR?

1) Meet with your public relations team and make sure the company has written a crisis communications plan.

2) If there is no plan, partner with PR to write a plan that provides specific steps to communicate with the media, employees and key stakeholders.

3) Ensure that your plan is built for speed, by writing a library of pre-written news releases, constructed with a fill-in-the-blank and multiple choice format, in order to speed up your communications.

4) Establish a policy that states your employees and the media will get identical information at the same time. Never give employees information that is not provided to the media. Also, never give employees any information before giving it to the media.

Posting your official statement on your corporate website lets you provide links by e-mail to all employees and media with the click of a button. The same link can be posted to social media.

5) To perform flawlessly during your crisis you must practice when there is no crisis. Test your crisis communications plan at least once a year with a crisis communications drill.

Surprisingly, many companies do not see a need for a crisis communications plan until it is too late. Of the companies wise enough to have plans, many have failed to update their plans to emphasize the speed, urgency, and importance of communicating with employees.

If your employees are your greatest priority, you should provide them timely and honest information when a crisis strikes.

 

 

Media Interview Mistakes of Jeb Bush: The Sequel

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jebbushrenoBy Gerard Braud –

In yesterday’s blog we talked about the impact a bad media interview can have on a spokesperson, whether it is a candidate running for office or a corporate executive. In the article, we examined presidential candidate Jeb Bush and his interview with Fox News.

One additional aspect of a bad interview is our lesson today, as it plays out in the current news cycle. University of Nevada student Ivy Ziedrich challenged Jeb Bush in Reno, asserting that his brother George Bush’s decision to invade Iraq has given birth to ISIS.

What we see in this example is that a bad answer that makes headlines one day extends into more news cycles the next day. Rather than being able to focus on current issues and moving the conversation forward, Bush has to repeatedly focus on his past statement. This is a problem that many political candidates fall into. Bush is not the first and he will not be the last.

When your goal is to drive forward as a CEO, an executive, or a businessman or woman, it is difficult to see the road ahead when you have to deal with what is in your rear view mirror. Don’t let one misplaced statement harm your reputation or revenue.

5 Crisis Communications Lessons from Dr. Oz

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droz 2By Gerard Braud –

Dr. Mehmet Oz is in crisis communications mode. He has been making headlines in the media as medical colleagues criticize him for advice he gives and things he says on his syndicated television program.

His hometown newspaper, the New Jersey Register, asked for my opinion on how Oz has begun to attack his critics. You can read the full article here:

When a crisis comes, you can communicate or remain silent. My advice is that if the crisis is the result of criticism and you feel the criticism is unfair, then defending yourself by attacking your critics is a strong tactic. Oz has been on the attack against his critics, sighting that they have ulterior motives.

booklesson gerard braud

If the media tell the story of your critics, you must reach out to the media to tell your story. Too many executives caught up in a crisis or controversy in the media, believe in the flawed old adage that, “You should never get in a fight with someone who buys ink by the barrel.” (I address this in Lesson 7 of my book Don’t Talk to the Media Until…).

Here are 5 ways to address critics:

1) Call a news conference and point out the flaws in their statements.

2) Write letters to the editor to all publications that publish erroneous criticism from your opponents. Keep the letter to about 150 – 200 words.

3) Post a longer version of your letter to your own website.

4) Think carefully before taking your fight to social media. The haters can get ugly fast and make the problem worse.

5) Never underestimate the power of taking out ads in major publications so you can print your full letter.

Don’t let a critic hurt your brand, your reputation or your revenue.

Crisis Communications Through Technology and Social Media: The Earthquake Video

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nepalearthquake2By Gerard Braud –

The day is coming when you will need to be an expert in crisis communication using smart phone technology and social media. Actually, you should already be an expert and it is just a matter of time before we discover if you are prepared.

Saturday morning I turned on the Today Show and learned of the devastating earthquake in Nepal. As I flipped through the channels to CNN, Fox, Good Morning America, and to CBS, I was disappointed to once again watch a global crisis covered by reporters stationed in places such as London. Trust me when I tell you the reporter in London knows as much about the crisis as the reporter in New Orleans or New York. Only a person on the ground in that location can provide us with real details.

Eventually, one of the networks showed a smart phone video report filed by Arjun Vajpal, from a base camp on Mt. Everest, where we learned that there were avalanches on the mountain and climbers killed in base camps one and two. The selfie style video nepal earthquakewas posted to social media, where the mainstream media found it and began using it.

How well are you prepared to do what that climber did? Are you able to pick up your phone and in one take, record a narration with video that takes television viewers directly to the scene of your crisis? My experience while teaching workshops to public relations professionals is that most are shocked to learn just how hard it is to produce an effective video. My 15 years as a television reporter doing live shots daily have prepared me to use this technology. But people without live shot experience struggle to find the words to tell a story in one minute, without messing up the narration and defaulting to 10 to 20 tries to get one good take, if they can ever get one.

Tropical Storm Lee iReportMy fascination with smart phone and social media news coverage began with my reporting for CNN and The Weather Channel during Tropical Storm Lee in 2011. I took it to a whole new level during Hurricane Isaac in 2012. I reported for both networks for five days, while living without electricity and being surrounded by seven feet of flood waters, four ten foot alligators, thousands of snakes, and more than 50 dead animals killed in the storm.

Often video of a crisis is provided by an eyewitness, who usually provides poor quality video that is often laced with f-bombs or crazy comments. Imagine how much better it would be when a crisis happens at your company if quality video and a quality narration were provided in expert fashion? Imagine if that video was narrated by a well trained spokesperson with real facts, rather than the crazy speculating eyewitness?

The report from atop Mt. Everest was better and more accurate than the on-camera narration from the reporter in London. Likewise, my reports in Tropical Storm Lee and Hurricane Isaac were more visual and informative than the reports being provided by network correspondents. Those reporters were much farther from the storm than I was, leading the networks to lead each newscast with my reports.

If you don’t know how to do a great video, please take time to view a free tutorial I built on the CNN iReport website. If you’d like to take your skills up a notch and do the same for your colleagues, please contact me about setting up in-person training at a future conference or workshop.

Effective communications is in your hands. The reality is that you can be the expert who provides effective crisis communication or you can take your chances by relegating your responsibility to the reporter in London or the random eyewitness with a smart phone.

Experience tells us that trying to perfect this skill in the midst of your crisis is the wrong time. The best time to prepare for your effective crisis communications is on a clear, sunny day when you have all the time in the world to practice. Practice until you can call yourself a crisis communication expert who can effectively use a smart phone to file stories to social media and with the mainstream media.

4 Refreshing Public Relations, Crisis Communication and Media Relations Phrases

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police chiefBy Gerard Braud –

In the past three weeks there have been three big public relations crises that have lead to unprecedented crisis communication. In these crises public relations professionals used phrases we should all say more often to the media, to our employees, and to our stakeholders.

They include:

I Was Wrong.

I Made a Mistake.

I Apologize.

We’re Going to Make this Right.

The cases involved the accidental shooting of Eric Harris by reserve officer Robert Bates in Tulsa, the death of Freddie Gray while in the custody of Baltimore Police, and the drone strike that inadvertently killed an American and an Italian hostage being held by terrorists in Pakistan.

In Tulsa, the officer went on the Today Show and in a live interview while surrounded by his family, he confessed to the accidental shooting and apologized to the victim’s family.

In Baltimore, the mayor and police chief stood before the media in a news conference where they said the death should have never happened and that they would fully investigate the matter to make things right in the community.

In Washington, D.C., President Obama stood before the media in the White House briefing room to take responsibility for the deaths caused by the drone strike. He apologized to the families and he said that the U.S. government would pay restitution to the families.

What is amazing is that in each instance, words were used that lawyers never want you to say. Legal advisors consistently warn people in a crisis to never use words that could be used against them by the plaintiff’s lawyers when you get sued.

The fight between lawyers and public relations experts is as old as time. We have competing interests. The lawyer is trained to get paid to fight a case in the legal system, while the expert in public relations is trained to mitigate the damage and make the crisis go away through effective communications.

Theoretically, the lawyer makes more money by letting the crisis continue if they have to see it through trial. That seems like such a conflict of interests, which could lead to flawed decision making. Is the legal expert giving advice that is in the best interest of the client or in the best interest of the law firm?

When I was a television reporter, I interviewed countless people who were suing an offending party. An incredible number of the victims and family members said to me, “If they had only said they were sorry I wouldn’t be suing them. But they never said they were sorry.”

Morally and ethically, I think saying you are sorry and taking responsibility is the right thing to do. There is a huge financial cost and liability to screwing up and causing a crisis. But there is also the possibility of settling out of court and making the crisis go away so that your institution or company can begin restoring its reputation while mitigating the impact on revenue.

Legal spin is spin and spin leads to distrust. Conversely, honesty leads to trust and trust leads to healing. Both have a cost to reputation and revenue.

As a war room veteran in many crises, my advice to clients and executives has always been to take the high road and to do the right thing on behalf of victims. Sometimes I win the argument and sometimes they listen to their lawyers. On numerous occasions, my moral compass has instructed me to terminate my working relationship when the best interest of the client is lost because they want to follow their lawyers. Sure, I make less money, but I feel much richer knowing I’m true to an honest goal and a principle of fairness.

Experience tells me that having these discussions during a crisis, while in the war room, is the worst time to be making such critical decisions. The best time is to talk it out and establish policy on a clear sunny day before your crisis happens.

Consider scheduling a meeting with your executives and leaders to discuss this one day soon. Another option is to test the decision making and arguments in a crisis communications drill. In many of the crisis communication drills I conduct for clients, one of my goals is to force executives and lawyers to hash it out during the simulation, so that we can evaluate the discussion and decision making during the evaluation phase of the drill.

Try saying these words to determine how comfortable you and your organization are with them:

I Was Wrong.

I Made a Mistake.

I Apologize.

We’re Going to Make this Right.

 

 

 

Bruce Jenner: 4 Media Lessons in Teasing, Ratings & Public Relations Pitching

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bruce jennerBy Gerard Braud –

Pitching a story to the media is hard. Today I’m making a presentation to a group of public relations students at Loyola University in New Orleans. They want to know about secrets to pitching stories to the media. Their instructor wanted me to share my perspective since I have been both a working journalist in print, radio, and television, as well as a working public relations strategist for more than 20 years.

Bruce Jenner’s interview with Diane Sawyer on ABC presents a great perspective on what the media consider news and who the media consider news worthy.

Here are 4 lessons:

Lesson 1: Who you are matters. The more famous the better. The Kardashians and their team are pros at publicity and notoriety. Jenner’s notoriety from reality TV makes him a ratings getter. Did you hear that? A ratings getter. The ratings sweep period is beginning and ABC News knows that the celebrity persona of Jenner will bring in viewers. If you have to pitch a story to the media, you need to pitch it in a way that draws viewers to television, listeners to radio, readers to print, and visitors to the web. If your story helps to grow the media’s audience and advertising revenue, then you are more likely to get coverage. It is easier with celebrity status. If you are not pitching on behalf of a celebrity, then you must demonstrate that your story will attract a large audience for the media outlet.

Lesson 2: The power of the tease. There has been a mystery about whether Jenner is transitioning to become a woman. It is tabloid fodder, but tabloids wrote the book on building a readership centered around celebrities, innuendos, and rumors. Jenner’s story is a perfect match. In Jenner’s case, the mystery makes it easy to tease the interview program, which further drives buzz and ratings. My cynical side says Jenner and his team have carefully crafted the mystery so they can spin off a reality program about Jenner without the Kardashians.

Lesson 3: Timing. The LGBT community has worked aggressively for nearly 20 years to make stories about being gay a front page story in every publication in the world. Their goal has also been to add gay characters to television programs. They LGBT community has mastered media relations. First came stories of gay males, followed by stories of lesbian females. In most cases, the community worked to identify high profile people to tell their story. Again, a gay celebrity has more clout than a non-celebrity. Ellen’s coming out on her sitcom marked a turning point in the movement. I noted to my wife just two years ago that I was expecting a shift in story telling to the transgender topic since the L and G story lines of LGBT were fading. Shortly there after Orange is the New Black became a hit and Lavern Cox made the cover of Time magazine. The T story is the hot story now. The bi-sexual story line will soon follow after the transgender story line has played out.

Lesson 4: Be opportunistic in pitching your local media. If you are in public relations or represent a cause, brand, person or company that has a transgender connection, today is the day that you should be pitching your story to your local media. Local media love to be copy cats. Friday night’s 10 p.m. news on ABC stations will all feature a recap segment about the Bruce Jenner interview. All that is missing for them is a localized version of the story. I can hear the anchor now saying, “And while Bruce Jenner captured America’s attention tonight, we would like to introduce you to a local man who has a similar story to tell.”

Here are some examples of people or organizations who could be pitching a local version of this national story to the media:

  • Local LGBT support groups
  • Local man or woman activist who is transitioning
  • Local therapist
  • Local university expert on the topic
  • Local surgeon who does reassignment surgery
  • Local plastic surgeon who does cosmetic surgery for transitioning individuals
  • Local boutique that might serve transgender customers, with things such as clothing, wigs, make-up, etc.
  • …the list could go on.

Pitching is very much about relevance, ratings and timing. It isn’t easy, but it is fun to observe and learn from when it is done right.

 

 

ESPN – The Clock is Ticking #FireBrittMcHenry: It’s Not About Forgiveness, But About Character

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britt mchenryBy Gerard Braud –

The clock is ticking for ESPN. Will they put Britt McHenry back on the air after a 7-day suspension due to her viral video rant?

In many crisis situations, an expert might counsel both the offender and her employee on ways to 1) say I’m sorry and 2) to make amends. In many crisis situations the public is willing to 1) forgive and 2) give a person a second chance.

This crisis is different. This is a crisis of character that speaks to the core of who 1) Britt McHenry is and 2) the character of the ESPN sports network and its executive staff.

Character is doing the right thing, regardless of whether anyone sees you; regardless of whether you are in public or private.

The interesting twist to the Britt McHenry saga can be found by reading the comments section on any website that has run a story about her rant. The overwhelming consensus is that this could never be a one-time situation. The consensus is that the words McHenry used shows she has an ego and superiority complex that is difficult for most humans to fathom.

britt mchenry2In case you don’t remember the words she said to the clerk at the towing company that towed her car include:

“I’m in the news sweetheart and I will fu*&ing sue this place.”

“That’s why I have a degree and you don’t.”

“With no education, no skill set, just wanted to clarify that.”

“Do you feel good about your job? So I could be a college drop out and do the same thing.”

“Maybe if I was missing some teeth they would hire me huh?”

“Oh, like yours cause they look so stunning. Cause I’m on television and you’re in a fu*King trailer honey. Lose some weight baby girl.”

There is room the collective hearts of viewers to forgive someone who has committed a wrong. But forgiveness does not have to go hand in hand with employing someone with such a flawed character, especially when there are many other people with more talent and a nicer personality who can do the job the McHenry was blessed to have.

ESPN – Your character is on the line as much as McHenry’s character is on the line.

ESPN – I hope you set an example for your viewers and your employees by not keeping McHenry on the air or on your payroll.

To keep her on the air sends a message that, “This was a close call and I’ll have to be careful not to get caught again.” To terminate her sends a message that it is time for her to reflect on who she is and whether she can truly change her ways.

 

 

 

 

When “It” Hits the Fan: A Crisis Communication Lesson on Speediness

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YOUTUBE FRESNO

By Gerard Braud –

It’s an honor to be invited to deliver the morning keynote presentation today to the SynGas 2015 Conference in Tulsa. You can view today’s handout here.

The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in public relations, that news travels fast. The faster the news travels, the faster a corporation must respond. Smart phone technology and social media are changing the rules for both corporations and the media.

A good case study is last week’s natural gas explosion and fire in Fresno, California. Crews digging with a backhoe struck a natural gas line owned by Pacific Gas & Electric (PG&E).

YouTube was filled with videos shot on smart phones as motorists passed the scene.

youtube 2 fresno

Twitter also lit up, as eyewitnesses shared their videos. Take a look at these screen grabs taken from Twitter user @shroom0021. Notice how many media outlets are asking to use the video he posted on Twitter.

Shroomy0021-PGE

twitter-media3

Twitter-media1

These are just some of many Twitter posts the media have found. I did not find a single example of video used on television news that was captured by an official news photographer. It may have happened, but every one that I saw used on television was from an eyewitness and not an official media source, nor from an official corporate source. This is critical for leaders to understand.

These days, information about any news event is captured on video and shared in moments, hastening the need for official information. The First Critical Statement document that I mentioned in the keynote presentation is available for download. (To get a free download use the coupon code CRISISCOMPLAN when you select the item from my shopping cart.)

PG&E posted a news release to their official website and then shared it via a link on their Facebook page. I’m unable to tell from the web news release exactly how long it took for the company to get their official release out to the world. My goal is for a company to always post their initial release within one hour or less of the onset of the crisis. It doesn’t have to include every detail, only the facts known at that time. A second news release can be posted as soon as more details are known.

PG&E-NewsRelease

FB-PG&E

In the news release initially posted by the utility company, PG&E points out that the incident was not their fault, but the fault of contract work crews digging in the area. They also emphasized in their message the need for all contractors to dial 811 before digging and noted that the contractor had not called 811 before digging.

My suggestion to all companies is to have a library of pre-written news releases written and ready to go at a moment’s notice. I’ve not found any companion videos or images shot by PG&E employees, but posting your own official photos and videos is always a good idea. Ultimately, you want to control the flow of accurate information in as many ways as you can.

Ultimately, someone is going to tell your story. It can be people like @shroomy0021 or it can be your official version of the story. Ultimately the media will use someone’s version of the facts as well as someone’s images and videos. It can either come from the “shroomys” of the world or it can be your official photos and videos.

The time to plan your crisis communications strategy should always be long before you need it. Take these five steps:

1) Hold a Vulnerability Assessment round table.

2) Write pre-written news releases for as many of your vulnerabilities as possible.

3) Write a crisis communications plan with very specific details and instructions for gathering details from the scene of your crisis. Then write details for specific ways you plan to share your news releases with your core audiences and most important stakeholders.

4) Conduct media training at least once a year with subject matter experts who could do media interviews during a crisis. As a supplement to an actual on-site training program you can visit this blog post for a FREE 29-day media training tutorial. You may also want to supplement that by reading my book, Don’t Talk to the Media Until…

5) Conduct at least one crisis communications drill each year to test the ability of your teams to work together during a crisis.

A good leader should never be in denial about the need to prepare for a crisis. The sign of a good leader is someone who does their duty and takes action on a clear sunny day so that all parties will be responsible when “it” hits the fan.

 

 

 

 

 

 

#FireBrittMcHenry: The ESPN Media & Social Media Crisis

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britt mchenryBy Gerard Braud—

How would you or your company handle the situation if one of your employees did what ESPN reporter Britt McHenry did?

A media and social media crisis has been created for ESPN and McHenry when a video was posted that showed McHenry berating an employee of an auto towing company.

At this moment, ESPN has suspended McHenry for one week. How would you handle this situation?

C.S. Lewis is quoted as saying, “Integrity is doing the right thing, even when no one is watching.” We could paraphrase that to say, “Character is doing the right thing, regardless of whether you are in public or private.”

McHenry was at a business, thinking she was having a private conversation with the clerk. But in a world where cameras record everything, McHenry’s encounter became public.

On the line right now is the character of ESPN and McHenry. The hashtag #FireBrittMcHenry began trending shortly after the video was posted.

Here are some of the things McHenry said on the video that was posted:

britt mchenry2“I’m in the news sweetheart and I will fu*&ing sue this place.”

“That’s why I have a degree and you don’t.”

“With no education, no skill set, just wanted to clarify that.”

“Do you feel good about your job? So I could be a college drop out and do the same thing.”

“Maybe if I was missing some teeth they would hire me huh?”

“Oh, like yours cause they look so stunning. Cause I’m on television and you’re in a fu*King trailer honey. Lose some weight baby girl.”

I spent 15 years on television and worked very hard never to be or be perceived as a celebrity. My wife used to go crazy because people would ask, “Where do I know you from?” I’d always shake their hand and say, “I don’t know. I’m Gerard Braud. And your name is…?” Never did I identify myself with my television station.

Conversely, I also knew some really mean reporters and anchors with huge egos who thought they were better than everyone else. Many were notorious for throwing temper tantrums.

In McHenry’s case, being angry that your car got towed is understandable. But when your anger turns to personal attacks about the appearance of other people, indicating that you clearly believe you are better looking and a better person than everyone else, you’ve crossed the line and you deserve to be fired.

In television, ratings often drive decision making more than a network simply doing what is morally and ethically the right thing. That’s sad. This should be a no brainer for ESPN to fire McHenry. Sure, she gets ratings because of her looks. But there are many other talented young women with nicer personalities and smaller egos who are ready to take her place.

And here’s the kicker to the on camera rant – when McHenry says on video, “Why, cause I have a brain and you don’t.” If McHenry had a brain she would be smart enough never to say what she said or treat a person the way she did.

#FireBrittMcHenry

 

Editor’s note: Left Jab Radio interviewed media and crisis expert Gerard Braud about Britt McHenry. Listen to the interview here.