Media Relations Discussion Question: Best Way to Get Media Coverage for a Ribbon Cutting?

Today’s media relations discussion question is: “What is the best way to get media coverage for a ribbon cutting?” We want to hear tips from corporate communications and public relations professionals who have some experience with this topic. On Thursday we will share your expert opinions in a follow-up video. And from the standpoint of a former reporter, you will hear my tips for getting the attention of the media. So, what would you need to consider when promoting your ribbon cutting? Who should be your spokesperson? How do you get in touch with the media to ensure they cover your big news? Is it newsworthy? How can you grab the attention of your audience?

So, what would you need to consider when promoting your ribbon cutting? Who should be your spokesperson? How do you get in touch with the media to ensure they cover your big news? Is it newsworthy? How can you grab the attention of your audience? How do you get the media to cover the “good stuff?” We want you to chime in with your thoughts to help benefit your colleagues and the online PR community.

Click image to watch

Today’s question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

• Subscribe to The BraudCast on YouTube
• You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
• Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
• Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.