Crisis Communications Master Class: Change the Way You Write

The world has changed and so must you.

The world doesn’t have time to read what you wrote. Yet, you need the world to comprehend your message. So, what’s the secret?

If you missed last week’s crisis communications master class use this link to access the replay.

You’ll learn 10 reasons why you should change how you write a crisis communications statement.

In the class, we challenged conventional writing and crisis management wisdom, we ruffled feathers, we insulted your English teacher, challenged your Public Relations professor, brushed off your legal team, and empowered you to change the way you write crisis communications statements.

We focused on ways to:

  • Increase comprehension by your stakeholders
  • Ensure greater accuracy by the media
  • Speed up the statement approval process
  • …and much more

As a bonus, schedule a confidential discovery call to privately discuss the crisis communications challenges that you want to conquer in 2021 by using this link

Be well; be safe; be prepared,

The SituationHub Team

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

More crisis communications articles:

15 Questions to Ask Before You Use Facebook for Crisis Communications

Can You Handle a Crisis When it Hits by Winging It?

Crisis Management Lessons from Hurricane Katrina vs. COVID19

Photo by RetroSupply on Unsplash

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