With Halloween on the horizon, I thought I’d confess something that frightens me. The question is, am I more frightened than you?
It scares me to think how many companies are ill-prepared to communicate quickly with the media and their employees when they have a crisis. Boom – fire, explosion, workplace shooting, chemical release, natural disaster…
Does it scare you? It should. But most companies kick this can down the road. Being prepared is not a high priority. They think they will just magically figure it out as all hell is breaking loose. Yea… that never works. It’s frightening åhow many executives think this way.
It frightens me so much that I spent four years building an app called SituationHub.com.
In one to three minutes it can automatically write a crisis news release. Most ill-prepared companies take three to four hours to get a first statement out.
We have two months left in 2021. How about you set a goal for us to talk about how SituationHub can take away the fear for all those crises that can keep you up at night.
In the age of social media, you have only minutes to get communications out to the world. Can you get a message out in minutes? If you wait more than a few minutes, the media and social media can destroy you, your revenue, your reputation, and brand.
That should frighten you. But does it scare you enough to take action?
Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”
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