Public Relations Question: Should Executives EVER Give Their Opinion on Politics?

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To help out our corporate communications community and in order to share valuable media relations tips among one another, this week’s public relations discussion question is, “Is it ever appropriate for an executive to give their opinion about politics?”

You may have heard the rule not to talk politics at the dinner table or at family gatherings, but what about at work or with the media? What are the risks if an executive decides to share his or her opinion on a political matter? When they publicly comment on politics and share their stance, how does it affect their brand, reputation, and revenue? How may it affect their employees, their stakeholders, their customers, their clients, and their revenue?

Share your comments and opinions here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

Today’s question is one of a series of debates in the crisis communications, media relations, public relations, and social media industries where you and your colleagues can share observations and expertise with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how to join in on the discussion:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: There will be a short video that poses a new discussion question every Monday. You then post your best practices and observations in the comments section on The BraudCast YouTube channel.

Step 3: After your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: View the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

We thank you in advance for sharing your knowledge. Please a quick moment now to subscribe to The BraudCast.

PR Tips On the Best Way to Get Media Coverage for a Ribbon Cutting

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On Monday, we asked our social media followers, “What is the best way to get media coverage for a ribbon cutting?” They have chimed in with their best public relations practices and media relations tips on this discussion question. Our contributors discussed how to get your audience interested, how to utilize the current relationships you have with the media, and they raised the question, should you have one at all? We now want to hear your comments on the topic. Do you agree? Do you disagree with their answers? Do you have anything to add? What has worked for you in the past, or what has worked for other companies and organizations? How do you make the good news, such as a ribbon cutting, newsworthy and interesting? Watch the video below and then comment with your thoughts.

gerard-braud-crisis-expert-ribbon-cutting

Click image to watch

 

Yes, YOU are invited to share your bite-size bits of best practices. This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other.  Here is how to join in:

1: Subscribe to The BraudCast on YouTube

2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

4: Watch the Follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Media Relations Discussion Question: Best Way to Get Media Coverage for a Ribbon Cutting?

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Today’s media relations discussion question is: “What is the best way to get media coverage for a ribbon cutting?” We want to hear tips from corporate communications and public relations professionals who have some experience with this topic. On Thursday we will share your expert opinions in a follow-up video. And from the standpoint of a former reporter, you will hear my tips for getting the attention of the media. So, what would you need to consider when promoting your ribbon cutting? Who should be your spokesperson? How do you get in touch with the media to ensure they cover your big news? Is it newsworthy? How can you grab the attention of your audience?

So, what would you need to consider when promoting your ribbon cutting? Who should be your spokesperson? How do you get in touch with the media to ensure they cover your big news? Is it newsworthy? How can you grab the attention of your audience? How do you get the media to cover the “good stuff?” We want you to chime in with your thoughts to help benefit your colleagues and the online PR community.

 

gerard-braud-crisis-expert-ribbon-cutting

Click image to watch

Today’s question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

  • Subscribe to The BraudCast on YouTube
  • You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
  • Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
  • Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

 

Tips from Media Training Experts: Should you write a letter to the editor for a bad story?

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The press has been known to twist, conform, and shape people’s words. CEO’s, spokespeople, and public relations professionals may be taken out of context and become frustrated with a negative press release regarding their brand, business, and reputation. So, as a corporate communications or PR professional, what should you do when a reporter writes a bad story about you or your business? Is it worth it to get in a battle with someone who can potentially further damage your reputation? Or can you effectively hash out the issues, correct the facts, and potentially solve the problem? Should you consult with a crisis communications expert or media training consultant?

Communications experts on social media have chimed in with some of their best practices. Now we want to hear what you have to add to their comments. Do you agree? Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Writing Tips on: What is the best way to begin a news release?

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On Monday we asked to hear your tips on this media relations discussion question. We polled our social media followers and BraudCast viewers to find out, “What is the best way to begin a news release?” It’s now time to share your best practices in our follow-up video.

Some of our viewers explained a few examples of what NOT to do to begin a news release. Others explained some of the tips they learned in their public relations and journalism educations. Should you begin with the most important information first? Or, if the article is going to be published and promoted online, should you write for search engine optimization? How can you tell if your press release will reach and engage your audience or the media outlets? What are some of your tips for writing the “lead?”

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Share Your PR Tips: What’s the best way to begin a news release?

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Click here to watch

Click here to watch

We want to hear your best practices on this media relations topic. Today we are asking you, our social media followers and BraudCast viewers, “What is the best way to begin a news release?”  Please share your tips with us and it may be shared this Friday in a follow-up video.

Public relations and journalism have been studied for decades. Now we have the analytics to track such PR writing and the results it may produce for your organization. So, are you using search engine optimization in your public relations and corporate communications writing? Or are you operating by the more traditional rules and standards that you learned in college? What press releases have greatly benefited your organization or your business? How do you deliver the good news, versus when your company is in a crisis situation?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Tips from PR Experts on Writing a Crisis Communication Plan

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Earlier this week, we polled social media to find out how public relations, crisis communications, and corporate communications experts write their crisis communications plans. They have provided their tips on our social media pages, with comments ranging from gathering a team of expert PR writers, to addressing the vulnerabilities of their organization. Many followers described what they would do to respond and react to a crisis, but Gerard Braud provides a few tips on how to prepare a crisis plan before a crisis ever develops.

Now we want you to not only learn from these followers’ best practices, but continue to chime in on the discussion. What would you do differently than these subject matter experts? What strategies have worked for you in the past? What strategies have you tried that didn’t work well for your company, school, or hospital? Comment here and on our social media pages to join in.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What are Your Tips for Writing a Crisis Communications Plan?

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This week, we are asking a big question, about a project with big responsibilities, and diverse opinions on how to do it effectively. Writing a crisis communications plan is often put off for years because companies do not have the time or the bench strength to do it. Too many organizations opt out, or take the easy way out by downloading a generic crisis plan off the internet. They are dangerous because they are not thorough, they are not unique, and they don’t address the vulnerabilities that your organization faces. So, how do you get started? Who do you hire? Do you schedule a few days worth of a public relations writing retreat or do you block out a week? How do you assemble your team?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Tips on How to Handle When an Executive’s Bad Presentation is Shared on Social Media

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Earlier this week, crisis communications and media training expert Gerard Braud polled social media to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” The PR experts have weighed in on our social media pages and their best practices are shared in this video.

What do you have to add to this discussion? What medium would you use to control the situation and manage the crisis? Have you had or heard of any crisis communication scenarios like this one we are describing? How would you deal with the executive, CEO, or spokesperson after the crisis died down on social media? How would you avoid this crisis in the first place?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Discussion Question: How to React When an Executive’s Presentation Goes Bad and is Shared on Social Media?

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Crisis communications expert Gerard Braud polls social media to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” We want to hear your expert tips this week!

Imagine if a CEO, spokesperson, or senior level executive was giving a presentation that completely flopped. Maybe they sounded disorganized, they didn’t practice their key messages, or maybe they showed they were angry, used profanity, or completely lost their composure. Now imagine that a disgruntled employee happened to film this rant, this flop, this disaster, using their smartphone, and they immediately posted it on social media. They may have even posted it privately to an internal company website or social media page, but someone else got a hold of it and shared it publicly. How would you manage this crisis as a public relations or corporate communications professional?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.