PR Writing Tips on: What is the best way to begin a news release?

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On Monday we asked to hear your tips on this media relations discussion question. We polled our social media followers and BraudCast viewers to find out, “What is the best way to begin a news release?” It’s now time to share your best practices in our follow-up video.

Some of our viewers explained a few examples of what NOT to do to begin a news release. Others explained some of the tips they learned in their public relations and journalism educations. Should you begin with the most important information first? Or, if the article is going to be published and promoted online, should you write for search engine optimization? How can you tell if your press release will reach and engage your audience or the media outlets? What are some of your tips for writing the “lead?”

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.