The Worst Crisis Communications Phrases You’ve Heard

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Failed crisis communications statements often go down in history and are forever searched on YouTube. Politicians, spokespeople, CEOs and even seasoned public relations professionals have made some serious media interview mistakes over the years. Their statements often lack empathy, or just don’t express the right emotion at the right time during a crisis. So, crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, “What are the worst phrases you’ve heard in a crisis communications statement?”

The responses are in and we want you to comment here and on our social media pages to share even more of the cringe-worthy, frustrating, or downright stupid statements you have heard on television, radio, or in print.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

 

PR Discussion Question: What are the worst phrases you’ve heard in a crisis communications statement?

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Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What are the worst phrases you’ve heard in a crisis communications statement?”

Politicians, spokespeople, CEOs and even seasoned public relations professionals have made some serious media interview mistakes over the years. Their failed crisis communications statements often go down in history and are forever searched on YouTube. Their statements often lack empathy, or just don’t express the right emotion at the right time during a crisis. So, we want you to comment here and on our social media pages to share the cringe-worthy, frustrating, or downright stupid statements you have heard on television, radio, or in print.

Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Tips on: Which is more important in a media interview – emotion or details?

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It is crucial for your business, company, school, or organization to have effective media relations, effective media interviews, and to express the right emotions at the right times to your audience members. It is also important for you to tell the story of your crisis to your audience and include necessary information, rather than allowing reporters to tell your story and potentially speculate. Should your CEO, public relations professional, or spokesperson be more focused on expressing those emotions, or should they be more focused on delivering the news, the facts, and the details of your crisis? On Monday, crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, “Which is more important in a media interview – emotion or details?”

Our followers have joined in on the discussion this week, sharing their tips on social media. Comment here and on our social media pages to join the discussion. Do you agree with their opinion? Do you disagree?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Discussion Question: Which is more important in a media interview – emotion or details?

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Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “Which is more important in a media interview – emotion or details?”

It is crucial for your business, company, or organization to have effective media relations, effective media interviews, and to express the right emotions at the right times to your audience members. It is also important for you to tell the story of your crisis to your audience and include necessary information, rather than allowing reporters to tell your story and potentially speculate. Should your CEO, public relations professional, or spokesperson be more focused on expressing those emotions, or should they be more focused on delivering the news, the facts, and the details of your crisis?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Media Relations Tips on the Best Way to Get to Know Your Local Reporters

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On social media, we asked our public relations community, “What is the best way to get to know your local reporters?” All this week many corporate spokespeople, CEOs, and subject matter experts shared their tips and their best media relations practices.

When you are facing a crisis, local reporters will be responsible for telling your story, especially when you don’t issue a public statement within the first hour. It is crucial for your business, company, or organization to have effective media relations with local reporters. They will also be the first to knock on your door when they need to investigate an issue you might be trying to keep under wraps. So, here is how our social media contributors recommended you form a relationship with them so that they work with you and not against you in a crisis.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

PR Discussion Question: What’s the Best Way to Get to Know Your Local Reporters?

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There is plenty to be discussed on this topic and many corporate spokespeople, CEOs, and subject matter experts could benefit from your expert tips. So, to help out our public relations community, this week’s PR discussion question is, “What is the best way to get to know your local reporters?”

It is crucial for your business, company, or organization to have effective media relations with local reporters. When you are facing a crisis, local reporters will be responsible for telling your story, especially when you don’t issue a public statement within the first hour. They will also be the first to knock on your door when they need to investigate an issue you might be trying to keep under wraps. So, what is the best way to form a relationship with them so that they work with you and not against you in a crisis?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the best piece of advice you were ever given for doing a media interview?

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Media training tips can be spread across social media from consultants and public relations professionals. Media interview tips can come from industry professionals, online articles such as PR Daily or PR Newswire, or it may come from your former or current educators.  So, how do you sort through all of the daily influx of information? What is that one tip that was the most memorable and one you think of each time you do a media interview or help your spokesperson through the process of media training?

To help out our corporate communications professionals, and our public relations community, this week’s media relations discussion question is, “What’s the best piece of advice you were ever given for doing a media interview?”

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the Best Piece of Advice You Were Ever Given for Writing a News Release?

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Writing tips can be spread across social media from consultants and journalism professionals. Public relations and corporate communications writing advice can come from industry professionals, online articles such as Huffington Post or PR Newswire, or it may come from your former or current educators.  So, how do you sort through all of the daily influx of information? What is that one tip that was the most memorable and one you think of each time you write a news release?

To help out our corporate communications professionals, and our public relations community, this week’s crisis management discussion question is, “What’s the best piece of advice you were ever given for writing a news release?”

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What should you do with your hands in a media interview? Media Relations Tips

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To help out our public relations community and in order to share valuable tips among one another, this week’s media relations discussion question was, “What should you do with your hands in a media interview?”

We have all seen politicians, CEOs, executives, and spokespeople use various mannerisms during media interviews. Gestures and hand motions may be subconscious for the interviewee or for a spokesperson, but for the audience, they are noticeable and can even be distracting at times.  Should you keep gestures to a minimum? Should you do what comes naturally to you as a speaker?

Our followers have shared their best practices on social media this week. Do you agree with their tips? Comment here and on our social media pages to join the discussion.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Media Training Discussion Question: What should you do with your hands in a media interview?

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We have all seen politicians, CEOs, executives, and spokespeople use various mannerisms during media interviews. Gestures and hand motions may be subconscious for the interviewee or for a spokesperson, but for the audience, they are noticeable and can even be distracting at times.  To help out our public relations community and in order to share valuable tips among one another, this week’s media relations discussion question is, “What should you do with your hands in a media interview?” Should you keep gestures to a minimum? Should you do what comes naturally to you as a speaker?

We would love to hear your thoughts and opinions this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.