Public Relations Question: Should Executives EVER Give Their Opinion on Politics?

To help out our corporate communications community and in order to share valuable media relations tips among one another, this week’s public relations discussion question is, “Is it ever appropriate for an executive to give their opinion about politics?”

You may have heard the rule not to talk politics at the dinner table or at family gatherings, but what about at work or with the media? What are the risks if an executive decides to share his or her opinion on a political matter? When they publicly comment on politics and share their stance, how does it affect their brand, reputation, and revenue? How may it affect their employees, their stakeholders, their customers, their clients, and their revenue?

Share your comments and opinions here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

Today’s question is one of a series of debates in the crisis communications, media relations, public relations, and social media industries where you and your colleagues can share observations and expertise with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how to join in on the discussion:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: There will be a short video that poses a new discussion question every Monday. You then post your best practices and observations in the comments section on The BraudCast YouTube channel.

Step 3: After your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: View the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

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