PR Discussion Question: How to React When an Executive’s Presentation Goes Bad and is Shared on Social Media?

Crisis communications expert Gerard Braud polls social media to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” We want to hear your expert tips this week!

Imagine if a CEO, spokesperson, or senior level executive was giving a presentation that completely flopped. Maybe they sounded disorganized, they didn’t practice their key messages, or maybe they showed they were angry, used profanity, or completely lost their composure. Now imagine that a disgruntled employee happened to film this rant, this flop, this disaster, using their smartphone, and they immediately posted it on social media. They may have even posted it privately to an internal company website or social media page, but someone else got a hold of it and shared it publicly. How would you manage this crisis as a public relations or corporate communications professional?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.