Gerard Braud executive presentation

PR Tips on How to Handle When an Executive’s Bad Presentation is Shared on Social Media

Earlier this week, crisis communications and media training expert Gerard Braud polled social media to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” The PR experts have weighed in on our social media pages and their best practices are shared in this video.

What do you have to add to this discussion? What medium would you use to control the situation and manage the crisis? Have you had or heard of any crisis communication scenarios like this one we are describing? How would you deal with the executive, CEO, or spokesperson after the crisis died down on social media? How would you avoid this crisis in the first place?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

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