Comment please: What should you wear in a media interview?

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Whether it’s for print, radio or on television, what should you wear in a media interview? That is the discussion question we are posing this week on the BraudCast for our social media followers and public relations experts. Should you go for simple and conservative? Or show your personality a bit more? How do you know how to dress for your industry? What is considered “professional” and “appropriate?” Colors or patterns or solids? Do you dress for the occasion, the season, or do you dress for how you will look on television? Let us know some of the best-dressed spokespeople you have seen and even some of the worst dressed.

We want to hear your thoughts and your experience on this topic.  Please share your opinion with us and it may be shared this Friday in a follow-up video.

 

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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Sharing Your Tips: What is the best way to begin a news release?

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This week we asked to hear your thoughts and your experience on this media relations topic. We polled our social media followers and BraudCast viewers to find out, “What is the best way to begin a news release?”   This Friday and every Friday we are sharing your tips in our follow-up video.

Our corporate communications and public relations professionals who answered the weekly discussion question know some great strategies for grabbing the attention of the people in the newsroom and their audiences in a press release. They shared some of their best tips for using the “inverted pyramid” style of writing a press release, as well as how NOT to begin a news release, sharing some of the most cliche and despised leads they have witnessed. I provided a few comments of my own on how detailed news releases should be and on the importance of writing emotional and audience-capturing, strong leads for press releases.

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Comment with Your Tips: What’s the best way to begin a news release?

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With the media receiving thousands and thousands of messages and press releases per day, how do you grab the attention of the media and your audience in a news release? Corporate communicators and public relations professionals may have practiced the “inverted pyramid” style of press release writing for years. Does that standard still hold true? If your organization is in a crisis and does not have a team of experienced writers, should you consult with a crisis communications expert or public relations expert? What are some of the best leads you have seen over the years?

We want to hear your thoughts and your experience on this media relations topic. This Monday we are asking you, our social media followers and BraudCast viewers, “What is the best way to begin a news release?”   Please share your opinion with us and it may be shared this Friday in a follow-up video.

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your Tips: What should you do when a reporter goes on a witch hunt?

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Corporate communicators and public relations professionals know there is nothing like a crisis when a company has done something wrong and a reporter is on their case.  Earlier this week we polled social media to ask, “What should you do when a reporter goes on a witch hunt?” Experts in communications and PR have shared their best practices on this media relations topic.  Today we are sharing their tips in this follow-up video.

Some experts explained that in order to not further damage your reputation when taking on a reporter, you can’t take the situation too personally. Others recommended to absolutely take on a reporter if they have published something inaccurate. It is crucial to establish positive relationships with the media before these situations happen, so that they work with you and not against you in these crisis scenarios. What are some ways you can go about creating that positive relationship with the media in order to avoid the witch hunt all together? We would love for you to continue the discussion by listening to your colleague’s tips and commenting with your own here on the blog, on our social media pages, and on the BraudCast YouTube.

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you worldwide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Please comment: What should you do when a reporter goes on a witch hunt?

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There is nothing like a crisis when your company has done something wrong and a reporter is on your case.  How do you go about taking on a reporter without taking the situation too personally or further damaging your reputation? What if that reporter publishes something inaccurate?

In a scenario like this, should you consult with a crisis communications expert or public relations expert? There are bloggers, reporters, managing editors, and executives out there who you need to establish positive relationships with. Who do you contact when your company may be in the wrong?  More importantly, how can you create a positive relationship with the media to avoid these situations? Do you risk fueling the fire when you engage with them?

This Monday we are asking you, our social media followers and BraudCast viewers, “What should you do when a reporter goes on a witch hunt?” We want to hear your thoughts and your experience on this media relations topic.  Please share your opinion with us and it may be shared this Friday in a follow-up video.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Your Answers: Is it true you should never get in a fight with someone who buys ink by the barrel?

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This old expression has been used for years, but even as new forms of media and social media change our crisis communications and public relations efforts, it still continues to be used. Earlier this week we asked our social media followers and BraudCast viewers to answer, “Is it true that you should never get in a fight with someone who buys ink by the barrel?”

Corporate communicators and public relations professionals have weighed in on our social media pages. We are asking you to listen to their answers and provide your own follow-up comments. Do you agree or disagree with them? From a public relations standpoint, how can you engage in this touchy conversation without damaging your reputation? Is it a battle that is worthwhile or does the journalist always get the last word? Are you willing to go to battle with reporters and journalists who may have said something negative or incorrect about your organization, your brand, or your company?  Has the widespread use of social media changed the meaning of this expression? Please share your thoughts.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Discussion Question: Should you get in a fight with someone who buys ink by the barrel?

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This Monday we are asking you, our social media followers and BraudCast viewers, “Is it true that you should never get in a fight with someone who buys ink by the barrel?”

This old saying has been used for years, but even as new forms of media and social media change our communications and our public relations efforts, it still continues to be used. Are you willing to go to battle with reporters and journalists who may have said something negative or incorrect about your organization, your brand, or your company? Is it a battle that is worthwhile or does the journalist always get the last word? From a public relations standpoint, how can you engage in this touchy conversation without damaging your reputation? Has the widespread use of social media changed the meaning of this expression?

These are all things to consider in your comments this week. We want to hear your thoughts and your experience on this media relations topic.  Please share your opinion with us and it may be shared this Friday in a follow-up video.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Crisis Communication Tip: Who Should Be Your Spokesperson in a Crisis?

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Braudcast Answer- Who should be your spokesperson

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Crisis communications and public relations experts may say a media trained public relations professional should take the lead as the spokesperson in a crisis. They may suggest a heart-felt statement from a senior executive or CEO. For effective crisis management, the decision of who you put on camera to represent your brand or your organization is crucial. A bad media interview can only worsen your crisis, damage your reputation and harm your revenue. That is why we asked our blog readers, our social media followers, and our BraudCast viewers, “In a crisis, who should be your company spokesperson?”

We have all seen the CEO’s that appear less than sympathetic, try to ad-lib, or just read off of a press release. But what kind of message does it send if the CEO does not act as the spokesperson? Watch the video to hear what communications professionals had to say this week about the topic. We want to hear more of your thoughts and your best practices. Do you agree with their comments?

 

Today’s video is just one of a series of answers to pressing questions in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Comment Please: In a crisis, who should be the company spokesperson?

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Q1 Thumbnail Gerard Braud

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Corporate communicators and public relations professionals often debate about who should be the spokesperson for a company in a crisis. While some professionals advise that the CEO represents the brand each and every time the company needs to present a message to the public, others recommend a public relations or trained communications professional make public statements.

What if your organization doesn’t have a “PR person?” Who should step in to be the spokesperson? What if they haven’t been professionally media trained? This Monday we are asking you, our social media followers and BraudCast viewers, “In a crisis, who should be your company spokesperson?” We want to hear your thoughts and your experience on this media relations topic.  Please share your opinion with us and it may be shared this Friday in a follow-up video.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Sharing Your Tips: When Should Your CEO Be Your Spokesperson?

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By Gerard Braud –

CEO spokesperson Gerard Braud

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Public relations experts often debate with crisis communications experts on when it is appropriate for the CEO to be the spokesperson for their company in a media interview.  Our social media followers and BraudCast contributors have weighed in across the globe to answer the question, “When should your CEO be your spokesperson?” Our viewers shared their expert media relations tips, describing various scenarios where the CEO should be the spokesperson, versus a public relations professional or subject matter expert.

For various organizations, such as schools, hospitals, associations, or corporations, a wide variety of crises can arise in which media interviews are necessary. Aside from crises and tragedy, there may also be positive public announcements such as ribbon cuttings or press for charitable events.  Who would be the appropriate spokesperson for these statements? Listen to the video to hear some expert opinions as well as my professional recommendations then share your thoughts.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.