Featuring Your Answers: Getting Your Leader, CEO, Executive to a Media Training Class

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By Gerard Braud –

It can be very difficult for public relations and media relations professionals to persuade their CEO to schedule a media training class. All excuses are thrown on the table, such as, “it’s too expensive,” or “I have just don’t have the time.”  In some cases, your leader may be embarrassed  or too proud to take a media training class, thinking their media interview skills are up to par.  This week we asked the corporate communications and public relations professionals on social media, “What is your best advice to persuade your executives or CEO to take a media training class?” They have weighed in on our social media pages, explaining what has worked for them or what they would suggest for their colleagues struggling with this task. Please watch the video and comment if you agree with their advice, or comment if you have anything additional to add to the discussion.

CEO media training 3Q braudcast

Click image to watch video

 

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Please Answer: How can you persuade your CEO to take a media training class?

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By Gerard Braud –

 

CEO media training 3Q braudcast

Click image to watch video

 

Public relations and media relations professionals know how crucial it is to have spokespeople, executives, and CEOs media trained and ready for a media interview at any given moment. However, it can be difficult to get senior level executives or the leadership team to put media training on their calendar. CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can’t justify spending their revenue on a media trainer. This week we are asking you, “What is your best advice to persuade your executives or CEO to take a media training class?” What are some strategies that have worked for you? What are some strategies you would recommend? Please share your expert advice and stay tuned for the follow-up video later this week that could feature your tips!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Sharing Your Tips: How long should a crisis communications plan be?

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By Gerard Braud –

Click here to watch video & Subscribe to the BraudCast

How long should a crisis communication plan be? We posed the question earlier this week for corporate communications, public relations, and crisis communications professionals to answer. Watch today’s BraudCast video to hear what the pros had to say, as well as some of my crisis expert tips.

Some experts commented on our social media that a crisis plan doesn’t need to be “long,” but just long enough to cover the basic questions, such as,”who, what, where, when, and how?” Others answered that crisis plans need to present potential positive outcomes for all the possible crises an organization might face.

Please join our weekly public relations discussion questions by posting here on the blog, on social media or on today’s YouTube video. Next week I’m posting another question for you to answer. Don’t forget to subscribe to the weekly question on the BraudCast YouTube Channel to participate.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Please comment: How long should a crisis communications plan be?

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By Gerard Braud –

Is a five page crisis communications plan long enough to communicate effectively on your darkest day? What about 12 pages? How can corporate communications professionals or crisis experts tell if a plan is detailed and thorough enough to walk you through the steps of managing your crisis? There are plenty of crisis plans available on the internet. Would you trust your organization with one of them?

This week and every week on the BraudCast we are posing a discussion question for corporate communications, public relations, and crisis communications experts. The question is, “How long should a crisis communication plan be?”

Please weigh in and join our weekly discussions by posting your answer here on the blog, on social media or on today’s YouTube video. Later this week I am sharing your expert tips as well as my own opinion in a follow-up video. Don’t forget to subscribe to the weekly question on the BraudCast YouTube Channel to participate.

Click here to watch video & Subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your PR Tips: What’s the Best Way to Get in Touch with a Busy Reporter?

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By Gerard Braud –

Click here to watch and subscribe to the BraudCast

Click here to watch and subscribe to the BraudCast

On Monday we posed the question on the BraudCast YouTube Channel, “What is the best way to get in touch with a busy reporter?” Communications and public relations professionals know that it takes a well-established long-term relationship with the media in order to gain their attention. Busy reporters seem to be knocking at your door in the case of a crisis, but may be hard to reach when you want to deliver a positive press release or news conference about your organization.  Your communications colleagues weighed in on our social media accounts and I am sharing their answers in this follow-up video. Please share your comments on our social media, as well as here on the blog, and subscribe to the weekly question on the BraudCast YouTube Channel to participate each week.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Media Relations Question: What’s the Best Way to Get in Touch with a Busy Reporter?

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By Gerard Braud –

Click here to watch and subscribe to the BraudCast

Click here to watch and subscribe to the BraudCast

The media are often difficult to get in touch with when you have something positive happening to your company, school, or organization, however, in a crisis, they are knocking at your door instantly.  Corporate communications and public relations professionals know how important it is to establish a good relationship with the media and local reporters. That is why I am posing the discussion question this week, “What is the best way to get in touch with a busy reporter?” What are some strategies you have used that have made you successful? What are some strategies that do not get the attention of the media?

We ask that you comment here on the blog, on our social media pages, and the BraudCast YouTube Channel where we post our weekly crisis communications and public relations discussion question videos. Read more below about how to participate.

 

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What the Pros Advised: Should your company have a social media policy for employees?

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By Gerard Braud –

Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

On Monday we asked for expert advice from corporate communications and public relations professionals. We posed the discussion question “Should companies have a social media policy for employees?” on our social media. Have you seen or heard of effective social media policies for employees? What were some of the positive or negative outcomes?

Your colleagues answered and provided their tips regarding if companies could benefit from having a social media policy, and some effective ways to design and execute a social media policy for various types of companies and organizations.

Please share your thoughts and join our weekly discussions by posting here on the blog, on social media or on today’s video.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Please weigh in: Should companies have a social media policy for employees?

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By Gerard Braud –

Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

There is an abundance of human resource policies out there in the corporate world, but is your company or organization really covering the pressing issues that social media can raise? With today’s communications running at the speed of Twitter, your employees could present a reputation and revenue damaging crisis for your organization in just 140 characters.

The question we are posing this week for crisis communications, corporate communications, and public relations experts is, “Should companies have a social media policy for employees?”

Share your opinion and join our weekly discussions by posting here on the blog, on social media or on today’s YouTube video. Later this week I am sharing your expert tips as well as my own opinion in another video. Please subscribe to the weekly question on the BraudCast YouTube Channel to participate.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the Best Way to Talk to Your Spokesperson About Their Messed Up Media Interview?

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By Gerard Braud –

 

Media Interview Spokesperson Gerard braud

Click image to watch

Media interviews are not easy, especially when you put senior level executives, CEOs, and spokespeople in front of the camera who have not had proper media training. Today I am asking you, the BraudCast viewers and the Braud Communications blog readers, for your best advice for talking to a spokesperson after they have screwed up in a media interview. How should you, as a public relations and corporate communications professional, handle this awkward and uncomfortable discussion? Please comment and subscribe here to the weekly question, as well as view your colleague’s answers in my follow up video later this week.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

You Answered “Does the CEO Need to be the Spokesperson Each Time in a Crisis?”

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By Gerard Braud –

Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

On Monday we posed this public relations discussion question, “Does the CEO need to be the spokesperson each time in a crisis?” Corporate communications and media relations professionals weighed in on this topic, sharing their opinions on our social media accounts. Today  I’m sharing their answers in my follow-up video, as well as my crisis expert tips. Please share your comments on our social media and subscribe to the weekly question on the BraudCast YouTube Channel to participate each week.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thank you in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.