Sharing Your Tips: What is the best way to begin a news release?

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Click here to watch

This week we asked to hear your thoughts and your experience on this media relations topic. We polled our social media followers and BraudCast viewers to find out, “What is the best way to begin a news release?”   This Friday and every Friday we are sharing your tips in our follow-up video.

Our corporate communications and public relations professionals who answered the weekly discussion question know some great strategies for grabbing the attention of the people in the newsroom and their audiences in a press release. They shared some of their best tips for using the “inverted pyramid” style of writing a press release, as well as how NOT to begin a news release, sharing some of the most cliche and despised leads they have witnessed. I provided a few comments of my own on how detailed news releases should be and on the importance of writing emotional and audience-capturing, strong leads for press releases.


This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

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