Sharing Your Tips: When Should Your CEO Be Your Spokesperson?

By Gerard Braud

CEO spokesperson Gerard Braud

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Public relations experts often debate with crisis communications experts on when it is appropriate for the CEO to be the spokesperson for their company in a media interview.  Our social media followers and BraudCast contributors have weighed in across the globe to answer the question, “When should your CEO be your spokesperson?” Our viewers shared their expert media relations tips, describing various scenarios where the CEO should be the spokesperson, versus a public relations professional or subject matter expert.

For various organizations, such as schools, hospitals, associations, or corporations, a wide variety of crises can arise in which media interviews are necessary. Aside from crises and tragedy, there may also be positive public announcements such as ribbon cuttings or press for charitable events.  Who would be the appropriate spokesperson for these statements? Listen to the video to hear some expert opinions as well as my professional recommendations then share your thoughts.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

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