Braud Communications

Should you look at the reporter or the camera? - Gerard Braud

When you are being interviewed for television, where should you look? The reporter or at the camera?

February 16, 2017/0 Comments/in Braudcast /by gbraud

Earlier this week, crisis communications expert Gerard Braud polled social media to ask, “When you are being interviewed for television, where should you look? The reporter or at the camera?” Experts in public relations and corporate communications have weighed in with their best tips and we want you to join in on the discussion. Watch the video to see if you agree with their comments.

Do you think that looking into the camera helps to express emotion? When should you look into the camera versus at the interviewer? Does it depend on the context of the interview? What if you are doing a satellite interview? Please weigh in with your thoughts!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

When you are being interviewed for television, where should you look? The reporter or at the camera?

February 13, 2017/0 Comments/in Braudcast /by gbraud

Corporate communications professionals, public relations spokespeople, and senior level executives must be trained on how to effectively speak to the media. Media training is crucial for company spokespeople to maintain or improve their organization’s brand, reputation, and revenue. So, why do the nonverbals of a media interview go so wrong? Where should the interviewee be looking during a media interview? At the camera? Or at the reporter interviewing them?

This week, crisis communications expert Gerard Braud polls social media to ask, “When you are being interviewed for television, where should you look? The reporter or at the camera?” We want to hear your expert public relations tips this week!

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

If someone writes something negative on your corporate Facebook page, should you delete it? Sharing tips from followers

February 9, 2017/0 Comments/in Braudcast /by gbraud

This week, crisis communications expert Gerard Braud polled social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” Today we are sharing corporate communications and public relations professional’s tips on this topic in our follow-up video.

From a PR standpoint, what would you do to protect the brand, reputation, and revenue of your company? Should you delete negative comments or respond to them? Do you risk pushing the negative comments to the top of your follower’s news feeds? Do you risk inviting more social media trolls to the conversation?

Do you agree with the comments that were shared this week? What would you do differently? Continue the discussion by commenting here and on our social media pages.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

If someone writes something negative on your corporate Facebook page, should you delete it?

February 7, 2017/0 Comments/in Braudcast, Social Media /by gbraud

This week, crisis communications expert Gerard Braud polls social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” We want to hear your expert public relations tips this week!

From disgruntled customers to even disgruntled employees, your corporate Facebook page is a very public platform for voicing opinions. Social media managers and corporate communications professionals must be trained on how to deal with negative feedback or negative comments. From a PR standpoint, what would you do to protect the brand, reputation, and revenue of your company? Should you delete negative comments or respond to them?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What should be included in a company social media policy?

What should be included in an employee social media policy? Tips from Followers

February 6, 2017/0 Comments/in Braudcast /by gbraud

Last week, crisis communications expert Gerard Braud posed a question for his followers who are experts in corporate communications, public relations, and social media. He asked, “What should be included in an employee social media policy?” A wide variety of answers flooded in and now we want you to add to the discussion. Do you agree with their comments?

How can you establish clear guidelines for your employee’s behavior on social media? Is it appropriate to hold team meetings to discuss or establish boundaries for social media behavior? Should your employees be able to comment about their work on their personal social media pages? What are some of the crises that could occur if one of your employees posted something inappropriate on a professional or personal social media page? These are all things to think about as you establish or modify your company social media policy.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What should be included in an employee social media policy?

January 30, 2017/0 Comments/in Braudcast /by gbraud

Every Monday morning of every week on the BraudCast YouTube Channel we are posing a question for corporate communicators and public relations experts. The question we want to hear your thoughts on is, “What should be included in an employee social media policy?”

There is an abundance of company policies regarding human resources and ethics at most organizations, but what about covering the pressing issue of social media? With today’s fast-paced media, running at the speed of Twitter, your employees could present a huge crisis for your organization in just 140 characters.

From a PR and social media standpoint, what should you include in your policies to protect the brand, reputation, and revenue of your company and of your executive?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

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When you are being interviewed for television, where should you look? The reporter or at the camera?

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