What should be included in a company social media policy?

What should be included in an employee social media policy? Tips from Followers

Last week, crisis communications expert Gerard Braud posed a question for his followers who are experts in corporate communications, public relations, and social media. He asked, “What should be included in an employee social media policy?” A wide variety of answers flooded in and now we want you to add to the discussion. Do you agree with their comments?

How can you establish clear guidelines for your employee’s behavior on social media? Is it appropriate to hold team meetings to discuss or establish boundaries for social media behavior? Should your employees be able to comment about their work on their personal social media pages? What are some of the crises that could occur if one of your employees posted something inappropriate on a professional or personal social media page? These are all things to think about as you establish or modify your company social media policy.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

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