Should you look at the reporter or the camera? - Gerard Braud

When you are being interviewed for television, where should you look? The reporter or at the camera?


Earlier this week, crisis communications expert Gerard Braud polled social media to ask, “When you are being interviewed for television, where should you look? The reporter or at the camera?” Experts in public relations and corporate communications have weighed in with their best tips and we want you to join in on the discussion. Watch the video to see if you agree with their comments.

Do you think that looking into the camera helps to express emotion? When should you look into the camera versus at the interviewer? Does it depend on the context of the interview? What if you are doing a satellite interview? Please weigh in with your thoughts!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.