Braud Communications

Crisis Communications Plan for 2019: January Resources

January 29, 2019/0 Comments/in Crisis Communications /by gbraud

By Gerard Braud, CSP, Fellow IEC

In the month of January, we have reviewed a ton of crisis communications tips, public relations strategies, and we outlined effective crisis communication planning. Whether you enjoy a good read of an article, or you prefer to watch an informative video, these resources are readily available to you.

Even though we covered so much material, from 5 Steps to Crisis Communications in 4 Quarters, to the case studies on current crises involving the Covington Catholic Highschool Students, the topics all boil down to one point. You can plan for effective crisis communications year round. You can learn, not just observe the mistakes of other companies and organizations. You can knock items off your to-do list each quarter, and I am here to be your accountability buddy whenever you need me or have a question.

Feel free to review this month’s resources, share them, re-tweet them, show them to your colleagues who won’t put anything on the books. But if you want to get right on track for the year, use this link to get access to a free 5-part video series that explores best practices in crisis communication.

January Resources:

&amp;amp;amp;lt;span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”&amp;amp;amp;gt;&amp;amp;amp;lt;/span&amp;amp;amp;gt;

2019 Crisis Communications Goal Setting: 5 Steps to Effective Crisis Communications

2019 Crisis Communications Planning Based on 2018 Trends

Crisis Communications Planning: Fill Your 2019 Calendar Now

2019 January Forgiveness for Your Crisis Communications Planning

Case Studies:

&amp;amp;amp;lt;span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”&amp;amp;amp;gt;&amp;amp;amp;lt;/span&amp;amp;amp;gt;

Bird Box Challenge + 2019 Crisis Communications Plan Challenge

Covington, KY Student vs. Native American Drummer Crisis Case Study

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

Covington, KY Student vs. Native American Drummer Crisis Case Study

January 24, 2019/0 Comments/in Braudcast, Crisis Communications, Public Relations /by gbraud

By Gerard Braud, CSP, Fellow IEC

The crisis dominating the news this week is the viral video of students from a Catholic High School in Covington, Kentucky shown in contrast to a Native American drummer.

It’s a crisis. It is requiring serious crisis communications and crisis management. The high school is in reaction mode. The student pictured most prominently is in reaction mode.

What could have been done to prevent this?

That is the question we are asking this week on The BraudCast.

While many PR people pride themselves on managing crisis communications after a crisis, I pride myself on all of the many times I never had to do crisis communications on behalf of clients because of the techniques we used to keep the crisis from ever happening.

Please share your idea and answers.

Please keep your answers objectively professional. This is not intended to be a conversation with snarky, politically volatile answers. We’re looking for professional public relations wisdom.

You can post answers:

Here on the blog

Tweet and follow me @gbraud

Connect with me on LinkedIn

Subscribe to The BraudCast

I’ll collect your professional wisdom and share it with everyone next week.

Thank you for participating.

Answer Hint: Part of the answer lies in the 5 Steps to Effective Crisis Communications. If you haven’t watched these 5 free videos, register here.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

January Forgiveness Crisis communications

2019 January Forgiveness for Your Crisis Communications Planning

January 22, 2019/0 Comments/in Crisis Communications /by gbraud

By Gerard Braud, CSP, Fellow IEC

Here we are in late January and guess what? You are already falling behind.

You set PR and crisis communications goals and BOOM! You have already failed to do what you said you would do two weeks ago.

Solution?

January Forgiveness.

I forgive you. Now forgive yourself.

One of my mentors and coaches taught me long ago to simply reset my goals when I fail to achieve them. Now I’m passing that wisdom on to you.

Your next step is to sign up for the 5-Steps to Effective Crisis Communications strategy, offered in my free 5-part video series and to schedule your free crisis accountability buddy phone call.

If you signed up, but you have not watched all of the videos, forgive yourself. Then dig through your emails to find the links to the five video lessons. Next, schedule your free call so we can spread out your five steps over each of the four quarters of 2019.

Big goals and big challenges are hard. They get easier when you have a date of completion assigned to the task, along with an accountability buddy who acts as your motivator.

Call me. Let’s get you motivated and on track.

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

Crisis Communications Planning: Fill Your 2019 Calendar Now

January 21, 2019/0 Comments/in Crisis Communications /by gbraud

By Gerard Braud, CSP, Fellow IEC

We’ve been trying to help you prepare for 2019 using the 5-Steps to Effective Crisis Communications strategy, offered in my free 5-Part video series.

But critical to your crisis communications plan, planning, and process, is to get the steps booked on your calendar now. You also have to reach out to colleagues who need to be part of the process to lock in dates on their calendar.

Why?

Too many people start and stop throughout the year in ways that impede productivity. Many people do nothing in January and February because it is so cold. Everyone seems ready to work when spring arrives in March, April, and May. Summer brings everything to a grinding halt as people go on vacation. September is spent trying to get everyone working again. October might be productive. November and December are consumed by holidays.

Stop it. Break the cycle. Schedule events in every quarter of the year.

Send out calendar invitations now so that you can productively work on your 5-Steps to Effective Crisis Communications throughout the entire year by planning.

Send out calendar invitations. Locking in dates.

Don’t let your year get ruined by other people’s calendars.

If you’d like me to be your crisis communications accountability buddy, take advantage of the free phone call offer when you take the 5-Steps to Effective Crisis Communications Challenge.

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

2019 Crisis Communications Planning Based on 2018 Trends

January 14, 2019/0 Comments/in Crisis Communications, Public Relations /by gbraud

By Gerard Braud, CSP, Fellow IEC

There are many great articles about the biggest PR crises in 2018. Rather than write such an article this year, I thought it would be more effective to help you plan your 2019 crisis communications strategies based on what happened in 2018. Read more

2019 Crisis Communications Goal Setting: 5 Steps to Effective Crisis Communications

January 7, 2019/0 Comments/in Crisis Communications /by gbraud

By Gerard Braud, CSP, Fellow IEC

January is the time to plan your crisis communications strategy for 2019.

Start by learning about the 5 Steps to Effective Crisis Communications and spreading the task out over the four quarters of the year. A free 5-part video series is online here to get you started:

Quarter 1 is the time to conduct your Vulnerability Assessment, which is Step 1. Mid-Quarter 1 is the time to write your Crisis Communications Plan, which is Step 2.
Quarter 2 is the time to write Pre-written News Releases as Step 3, based on your Vulnerability Assessment.
Quarter 3 is when you should conduct Media Training as Step 4, based on the pre-written news releases you have written.
Quarter 4 is when you should conduct your Crisis Communications Drill, which is Step 5, based on completion of all of the previous steps.

To help you achieve your goals, I’m standing by to be your accountability buddy. When you sign up for the free 5-part video series, you’ll be given a chance to schedule a free 15-minute phone call with me to help you set your goals.

Plus, if you are ready to put things on the fast track, Steps 1, 2 and 3 can be completed in as few as two days with my fully customizable crisis communications plan system.

Crisis communication resources to help you protect your revenue, reputation, and brand.

Welcome to Our Crisis Communication Blog

Crisis Communications Plan for 2019: January Resources

Case Studies:

2019 January Forgiveness for Your Crisis Communications Planning

Crisis Communications Planning: Fill Your 2019 Calendar Now

2019 Crisis Communications Planning Based on 2018 Trends

2019 Crisis Communications Goal Setting: 5 Steps to Effective Crisis Communications

Get in touch

Follow