Crisis Communication Plan - Gerard Braud

Crisis Communications Planning: Fill Your 2019 Calendar Now

By Gerard Braud, CSP, Fellow IEC

We’ve been trying to help you prepare for 2019 using the 5-Steps to Effective Crisis Communications strategy, offered in my free 5-Part video series.

But critical to your crisis communications plan, planning, and process, is to get the steps booked on your calendar now. You also have to reach out to colleagues who need to be part of the process to lock in dates on their calendar.


Too many people start and stop throughout the year in ways that impede productivity. Many people do nothing in January and February because it is so cold. Everyone seems ready to work when spring arrives in March, April, and May. Summer brings everything to a grinding halt as people go on vacation. September is spent trying to get everyone working again. October might be productive. November and December are consumed by holidays.

Stop it. Break the cycle. Schedule events in every quarter of the year.

Send out calendar invitations now so that you can productively work on your 5-Steps to Effective Crisis Communications throughout the entire year by planning.

Send out calendar invitations. Locking in dates.

Don’t let your year get ruined by other people’s calendars.

If you’d like me to be your crisis communications accountability buddy, take advantage of the free phone call offer when you take the 5-Steps to Effective Crisis Communications Challenge.

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

More crisis communications articles:

Please Pick Me to be Your Media Trainer

The Biggest Lie in Crisis Communications

4 Steps Every Company Needs to Take in Order to Avoid the Default Spokesperson


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