Corporate communicators and public relations professionals know there is nothing like a crisis when a company has done something wrong and a reporter is on their case. Earlier this week we polled social media to ask, “What should you do when a reporter goes on a witch hunt?” Experts in communications and PR have shared their […]
There is nothing like a crisis when your company has done something wrong and a reporter is on your case. How do you go about taking on a reporter without taking the situation too personally or further damaging your reputation? What if that reporter publishes something inaccurate? In a scenario like this, should you consult […]
This old expression has been used for years, but even as new forms of media and social media change our crisis communications and public relations efforts, it still continues to be used. Earlier this week we asked our social media followers and BraudCast viewers to answer, “Is it true that you should never get in a […]
This Monday we are asking you, our social media followers and BraudCast viewers, “Is it true that you should never get in a fight with someone who buys ink by the barrel?” This old saying has been used for years, but even as new forms of media and social media change our communications and our […]
Crisis communications and public relations experts may say a media trained public relations professional should take the lead as the spokesperson in a crisis. They may suggest a heart-felt statement from a senior executive or CEO. For effective crisis management, the decision of who you put on camera to represent your brand or your […]
Corporate communicators and public relations professionals often debate about who should be the spokesperson for a company in a crisis. While some professionals advise that the CEO represents the brand each and every time the company needs to present a message to the public, others recommend a public relations or trained communications professional make public […]
By Gerard Braud – Public relations experts often debate with crisis communications experts on when it is appropriate for the CEO to be the spokesperson for their company in a media interview. Our social media followers and BraudCast contributors have weighed in across the globe to answer the question, “When should your CEO be […]
By Gerard Braud – The debate over who should be the company spokesperson for media interviews continues between public relations professionals and corporate communicators. That is why this week we are asking for your expert opinion, “When should your CEO be your spokesperson?” Some media relations experts argue that the CEO should always be […]
By Gerard Braud – On Monday we polled the global online community of corporate communicators and public relations professionals to answer our PR discussion question, “Is it ever okay for the interviewee to ask a reporter a question?” Our BraudCast viewers and social media followers have weighed in with their expert opinions on the topic. […]
By Gerard Braud – Corporate communicators, public relations people, and spokespeople who have been effectively media trained know that the interviewee wants to control their media interview. However, news reporters and journalists want to guide the interview. We want to hear from you this week by answering our PR discussion question, “Is it ever okay […]