By Gerard Braud – Writing quotes for news releases is no easy feat. Corporate communicators and public relations professionals know that when they write a quote it must sound authentic, heartfelt when necessary, and even unscripted. They want to make their spokesperson sound credible, professional, and quote-worthy. Earlier this week posed a discussion question on social media […]
By Gerard Braud – As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases, let alone great quotes, is not an easy task. That is why I am asking you to contribute to our weekly communications and PR discussion questions by sharing your best advice with your […]
Public relations and corporate communications professionals may spend hours writing a press release or a public statement to present to the media and their employees. They may spend even more time reviewing the semantics with their legal teams and their executives. This slow process causes reporters to become impatient and begin interviewing speculating eyewitnesses on […]
For the most effective crisis communications and employee communications, how fast should a company release a public statement in a crisis? We pose this PR discussion question this week because public relations and corporate communications professionals often spend hours writing press releases and public statements and reviewing them with their executives and legal teams […]
By Gerard Braud – On Monday we asked a question here on the blog and on our social media accounts to open discussion with corporate communicators and public relations professionals. We asked, “What role should your internal communications team play during a crisis?” Business communications professionals have weighed in on what they believe an internal communications team’s biggest […]
By Gerard Braud – We are asking corporate communicators and public relations professionals, “What role should your internal communications team play during a crisis?” We want to hear your best advice for this corporate communications question. When have you seen an internal communications team handle a crisis well? Or, have you seen unqualified or […]
By Gerard Braud – On Monday we asked corporate communicators and public relations professionals on social media the question, “Is it ever appropriate to talk off the record to a reporter?” They have weighed in and shared their expert advice, which we are now sharing with you in our follow-up video. A few business communications experts […]
By Gerard Braud – Speaking off of the record is triggered by either an incentive from the spokesperson or a suggestion from the reporter. It usually happens when the interview reaches an impasse because the spokesperson knows that if he says more, his comments will compromise a relationship or expose confidential information. Sometimes the […]
By Gerard Braud – It can be very difficult for public relations and media relations professionals to persuade their CEO to schedule a media training class. All excuses are thrown on the table, such as, “it’s too expensive,” or “I have just don’t have the time.” In some cases, your leader may be embarrassed or […]
By Gerard Braud – Public relations and media relations professionals know how crucial it is to have spokespeople, executives, and CEOs media trained and ready for a media interview at any given moment. However, it can be difficult to get senior level executives or the leadership team to put media training on their calendar. […]