Share Your Opinions: When Should Your CEO Be Your Spokesperson?

By Gerard Braud

CEO spokesperson Gerard Braud

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The debate over who should be the company spokesperson for media interviews continues between public relations professionals and corporate communicators. That is why this week we are asking for your expert opinion, “When should your CEO be your spokesperson?” Some media relations experts argue that the CEO should always be the spokesperson for effective communications, while others say it should be a public relations professional.

Of course, there are many different scenarios that determine who may be the best fit to go on camera for a media interview or public statement. Would it be appropriate to use the CEO as the spokesperson for a positive or happy announcement? What about in a crisis? Would the CEO be able to deliver a heartfelt message in a tragic crisis scenario? Each organization, such as schools, associations, and hospitals may each have their own answer. We want to hear from you this week.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

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