Posts

PR Discussion Question: What should you do if a reporter takes you out of context?

/0 Comments/in /by

 

Click to watch

Click to watch

What should you do if a reporter takes you out of context? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices so their colleagues can benefit.  Some things to consider include, what is your relationship with the reporter?  Is it well-established over the years or is this the first time a certain reporter has interviewed you? Should you even call them out on it at all?Should this be a private or public conversation? What medium would you choose to have the discussion with the reporter? Does this conversation require a phone call, an email, a blog, or a new press release to clear the air? Finally, how can you avoid the risk of damaging your reputation even further? Share your thoughts here on the blog, on our social media channels, or on the BraudCast YouTube video.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your Answers: What is the fastest way to get a news release issued when there is a crisis?

/0 Comments/in /by

 

Click to watch

Click to watch

This week here on the BraudCast channel we are seeking your opinion on a public relations and media relations question. On Monday we asked you, “What is the fastest way to get a news release issued when there is a crisis?” How can you write clear and concise news releases that grab the attention of your audience and the media, and that pass the legal team and corporate red tape test? This question could have been answered in two ways. Some PR professionals answered how they write clearly and concisely to get the news release out the door quickly, while others commented on the mediums they use to communicate with the media and their audiences. They shared interesting insights and their best practices. Now, it’s your turn to chime in. Do you agree with their comments?

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Share your tips: What is the fastest way to get a news release issued when there is a crisis?

/0 Comments/in /by

 

Click to watch

Click to watch

Each week here on the BraudCast channel we are seeking your opinions. The question this week is, “What is the fastest way to get a news release issued when there is a crisis?” Not only do we want to hear about the strategies you use to get the news release to the hands of the media and your audiences, but how do you write one effectively and in a timely manner? We know that in corporate communications and public relations, semantics can be debated over for long periods of time with legal teams. How can you write clear and concise news releases that grab the attention of your audience and the media, and that pass the corporate red tape test?

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Tips From Our Viewers: What Should You Wear in a Media Interview?

/0 Comments/in /by

Spokespeople, public relations professionals, subject matter experts, even CEOs and senior level executives may need to decide what to wear for a print, radio, or televised media interview. So, we polled social media to ask our viewers, “What should you wear in a media interview?” The experts have weighed in, commenting with bite-sized bits of their best media relations practices. The results are in and you can hear their tips on this week’s BraudCast follow-up video below. Some viewers commented that you must dress for the industry you work in, while others emphasized feeling comfortable in your media interview clothing and dressing for the occasion.

Do you agree with these comments?

 

Click here to watch

Click here to watch

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Comment please: What should you wear in a media interview?

/0 Comments/in /by

Whether it’s for print, radio or on television, what should you wear in a media interview? That is the discussion question we are posing this week on the BraudCast for our social media followers and public relations experts. Should you go for simple and conservative? Or show your personality a bit more? How do you know how to dress for your industry? What is considered “professional” and “appropriate?” Colors or patterns or solids? Do you dress for the occasion, the season, or do you dress for how you will look on television? Let us know some of the best-dressed spokespeople you have seen and even some of the worst dressed.

We want to hear your thoughts and your experience on this topic.  Please share your opinion with us and it may be shared this Friday in a follow-up video.

 

Click here to watch

Click here to watch

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Sharing Your Tips: What is the best way to begin a news release?

/0 Comments/in /by

Click here to watch

Click here to watch

This week we asked to hear your thoughts and your experience on this media relations topic. We polled our social media followers and BraudCast viewers to find out, “What is the best way to begin a news release?”   This Friday and every Friday we are sharing your tips in our follow-up video.

Our corporate communications and public relations professionals who answered the weekly discussion question know some great strategies for grabbing the attention of the people in the newsroom and their audiences in a press release. They shared some of their best tips for using the “inverted pyramid” style of writing a press release, as well as how NOT to begin a news release, sharing some of the most cliche and despised leads they have witnessed. I provided a few comments of my own on how detailed news releases should be and on the importance of writing emotional and audience-capturing, strong leads for press releases.

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Comment with Your Tips: What’s the best way to begin a news release?

/0 Comments/in /by

Click here to watch

Click here to watch

With the media receiving thousands and thousands of messages and press releases per day, how do you grab the attention of the media and your audience in a news release? Corporate communicators and public relations professionals may have practiced the “inverted pyramid” style of press release writing for years. Does that standard still hold true? If your organization is in a crisis and does not have a team of experienced writers, should you consult with a crisis communications expert or public relations expert? What are some of the best leads you have seen over the years?

We want to hear your thoughts and your experience on this media relations topic. This Monday we are asking you, our social media followers and BraudCast viewers, “What is the best way to begin a news release?”   Please share your opinion with us and it may be shared this Friday in a follow-up video.

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your Tips: What should you do when a reporter goes on a witch hunt?

/0 Comments/in /by

Click to watch

Corporate communicators and public relations professionals know there is nothing like a crisis when a company has done something wrong and a reporter is on their case.  Earlier this week we polled social media to ask, “What should you do when a reporter goes on a witch hunt?” Experts in communications and PR have shared their best practices on this media relations topic.  Today we are sharing their tips in this follow-up video.

Some experts explained that in order to not further damage your reputation when taking on a reporter, you can’t take the situation too personally. Others recommended to absolutely take on a reporter if they have published something inaccurate. It is crucial to establish positive relationships with the media before these situations happen, so that they work with you and not against you in these crisis scenarios. What are some ways you can go about creating that positive relationship with the media in order to avoid the witch hunt all together? We would love for you to continue the discussion by listening to your colleague’s tips and commenting with your own here on the blog, on our social media pages, and on the BraudCast YouTube.

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you worldwide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Please comment: What should you do when a reporter goes on a witch hunt?

/0 Comments/in /by

Click to watch

There is nothing like a crisis when your company has done something wrong and a reporter is on your case.  How do you go about taking on a reporter without taking the situation too personally or further damaging your reputation? What if that reporter publishes something inaccurate?

In a scenario like this, should you consult with a crisis communications expert or public relations expert? There are bloggers, reporters, managing editors, and executives out there who you need to establish positive relationships with. Who do you contact when your company may be in the wrong?  More importantly, how can you create a positive relationship with the media to avoid these situations? Do you risk fueling the fire when you engage with them?

This Monday we are asking you, our social media followers and BraudCast viewers, “What should you do when a reporter goes on a witch hunt?” We want to hear your thoughts and your experience on this media relations topic.  Please share your opinion with us and it may be shared this Friday in a follow-up video.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Your Answers: Is it true you should never get in a fight with someone who buys ink by the barrel?

/0 Comments/in /by

gerard-braud-braudcast-question-thumbnail

Click to watch

This old expression has been used for years, but even as new forms of media and social media change our crisis communications and public relations efforts, it still continues to be used. Earlier this week we asked our social media followers and BraudCast viewers to answer, “Is it true that you should never get in a fight with someone who buys ink by the barrel?”

Corporate communicators and public relations professionals have weighed in on our social media pages. We are asking you to listen to their answers and provide your own follow-up comments. Do you agree or disagree with them? From a public relations standpoint, how can you engage in this touchy conversation without damaging your reputation? Is it a battle that is worthwhile or does the journalist always get the last word? Are you willing to go to battle with reporters and journalists who may have said something negative or incorrect about your organization, your brand, or your company?  Has the widespread use of social media changed the meaning of this expression? Please share your thoughts.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.