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PR Discussion Question: How fast do you need to release a public statement in a crisis?

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Braudcast public statement

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For the most effective crisis communications and employee communications, how fast should a company release a public statement in a crisis?

We pose this PR discussion question this week because public relations and corporate communications professionals often spend hours writing press releases and public statements and reviewing them with their executives and legal teams before they are ever presented to the media. This slow process only allows the media to become impatient and frustrated and eyewitnesses to begin speculating. What kind of process does your organization go through in order to get a timely statement to the media? What is your professional opinion on this question?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Sharing Your Social Media Comments: What Role Should Your Internal Communications Team Play During a Crisis?

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By Gerard Braud –

Click image to watch and subscribe to the BraudCast

Click image to watch and subscribe to the BraudCast

On Monday we asked a question here on the blog and on our social media accounts to open discussion with corporate communicators and public relations professionals. We asked, “What role should your internal communications team play during a crisis?” Business communications professionals have weighed in on what they believe an internal communications team’s biggest responsibilities are in a crisis. Responsibilities included social media management, stopping the rumor mills, and deciphering what information they should be providing to their audiences. Many contributors commented on the importance of communicating consistent and transparent information to their employees.transparent information to their employees.

What do you have to add? Do you agree or disagree?  Listen to your colleagues thoughts in the video. Make sure to subscribe to the weekly question on the BraudCast YouTube Channel to participate each week.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your Media Relations Advice: Is it Ever Okay to Go Off the Record?

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By Gerard Braud –

 

Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

On Monday we asked corporate communicators and public relations professionals on social media the question, “Is it ever appropriate to talk off the record to a reporter?” They have weighed in and shared their expert advice, which we are now sharing with you in our follow-up video.

A few business communications experts responded that if you intend for something to be made public to tell a reporter, “This is off the record. . .” Other contributors explained that they have developed professional and long-lasting relationships with reporters that they trust to keep their information private. Have you had any experience with these sorts of situations?  Do you agree or disagree with this week’s responses?

Please share your thoughts here on the blog and on our social media. Your colleagues can benefit from your tips.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on the BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Share your media relations advice: Is it ever okay to go off the record?

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By Gerard Braud –

 

Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

Speaking off of the record is triggered by either an incentive from the spokesperson or a suggestion from the reporter. It usually happens when the interview reaches an impasse because the spokesperson knows that if he says more, his comments will compromise a relationship or expose confidential information. Sometimes the spokesperson would like the information to be known publicly, but not be associated with him.

When the discussion reaches an impasse, the reporter might suggest, “Would you be willing to tell me off the record?” Sometimes the spokesperson might initiate the agreement by suggesting, “If I tell you, can we keep it off the record?”

It is ever appropriate to talk off the record to a reporter? Could it harm or benefit your reputation and your revenue? We are are posing this question on the BraudCast YouTube Channel for corporate communications, public relations, and media relations professionals. We are asking you to weigh in this week on our social media pages with your expert advice, and we may feature your answers in the follow up video later this week.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your Answers: Getting Your Leader, CEO, Executive to a Media Training Class

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By Gerard Braud –

It can be very difficult for public relations and media relations professionals to persuade their CEO to schedule a media training class. All excuses are thrown on the table, such as, “it’s too expensive,” or “I have just don’t have the time.”  In some cases, your leader may be embarrassed  or too proud to take a media training class, thinking their media interview skills are up to par.  This week we asked the corporate communications and public relations professionals on social media, “What is your best advice to persuade your executives or CEO to take a media training class?” They have weighed in on our social media pages, explaining what has worked for them or what they would suggest for their colleagues struggling with this task. Please watch the video and comment if you agree with their advice, or comment if you have anything additional to add to the discussion.

CEO media training 3Q braudcast

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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Please Answer: How can you persuade your CEO to take a media training class?

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By Gerard Braud –

 

CEO media training 3Q braudcast

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Public relations and media relations professionals know how crucial it is to have spokespeople, executives, and CEOs media trained and ready for a media interview at any given moment. However, it can be difficult to get senior level executives or the leadership team to put media training on their calendar. CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can’t justify spending their revenue on a media trainer. This week we are asking you, “What is your best advice to persuade your executives or CEO to take a media training class?” What are some strategies that have worked for you? What are some strategies you would recommend? Please share your expert advice and stay tuned for the follow-up video later this week that could feature your tips!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring Your PR Tips: What’s the Best Way to Get in Touch with a Busy Reporter?

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By Gerard Braud –

Click here to watch and subscribe to the BraudCast

Click here to watch and subscribe to the BraudCast

On Monday we posed the question on the BraudCast YouTube Channel, “What is the best way to get in touch with a busy reporter?” Communications and public relations professionals know that it takes a well-established long-term relationship with the media in order to gain their attention. Busy reporters seem to be knocking at your door in the case of a crisis, but may be hard to reach when you want to deliver a positive press release or news conference about your organization.  Your communications colleagues weighed in on our social media accounts and I am sharing their answers in this follow-up video. Please share your comments on our social media, as well as here on the blog, and subscribe to the weekly question on the BraudCast YouTube Channel to participate each week.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Media Relations Question: What’s the Best Way to Get in Touch with a Busy Reporter?

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By Gerard Braud –

Click here to watch and subscribe to the BraudCast

Click here to watch and subscribe to the BraudCast

The media are often difficult to get in touch with when you have something positive happening to your company, school, or organization, however, in a crisis, they are knocking at your door instantly.  Corporate communications and public relations professionals know how important it is to establish a good relationship with the media and local reporters. That is why I am posing the discussion question this week, “What is the best way to get in touch with a busy reporter?” What are some strategies you have used that have made you successful? What are some strategies that do not get the attention of the media?

We ask that you comment here on the blog, on our social media pages, and the BraudCast YouTube Channel where we post our weekly crisis communications and public relations discussion question videos. Read more below about how to participate.

 

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Sharing Your Advice on Talking to a Spokesperson After a Bad Media Interview

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By Gerard Braud –

 

Media Interview Spokesperson Gerard braud

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One messed up media interview can negatively impact your organization’s reputation and revenue. So, how do you, as a public relations professional, address your spokesperson after they have made mistakes in their media interview?

On Monday I asked corporate communicators and media relations professionals for their best advice for this uncomfortable situation. In this follow-up video, I am sharing your comments and best practices you shared on social media.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the Best Way to Talk to Your Spokesperson About Their Messed Up Media Interview?

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By Gerard Braud –

 

Media Interview Spokesperson Gerard braud

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Media interviews are not easy, especially when you put senior level executives, CEOs, and spokespeople in front of the camera who have not had proper media training. Today I am asking you, the BraudCast viewers and the Braud Communications blog readers, for your best advice for talking to a spokesperson after they have screwed up in a media interview. How should you, as a public relations and corporate communications professional, handle this awkward and uncomfortable discussion? Please comment and subscribe here to the weekly question, as well as view your colleague’s answers in my follow up video later this week.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.