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Media Relations Discussion Question: Is it ever okay to fake quotes for your CEO?

To help out our PR community and in order to share valuable tips among one another, this week’s public relations discussion question is, “Is it ever okay to fake quotes for your CEO?”

Many corporate communications and public relations professionals are talented writers who can script excellent quotes in just minutes. It can be laborious to find the time to meet with a busy CEO who often doesn’t deliver such eloquent and effective communication. Is it ethical to write a fake quote to use for public statements, press releases, and news conferences? Does it enhance the communications of the company or hurt their credibility?

We would love to hear your thoughts and opinions this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

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2 replies
  1. Karen Haugen
    Karen Haugen says:

    Hi Gerard,

    I think it is okay to “create quotes” under two conditions: the statement must be based in the reality of what the person has said recently; and the statement must be approved by the person before it is released.

    Have a great day,


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