In a crisis, whether it’s a school shooting, a fire, a natural disaster, or a white-collar crime, your local reporters will be the first to come knocking on your door at your business, school, or organization. You want the media on your side. You want the media to work with you so you are able to tell your story for yourself. You also want the media to be there and be engaged when you have great news to share, whether it be an announcement of new leadership, the opening of a new branch of your franchise, or any important milestone in your business. So, how do you get to know your local reporters so that you can establish these types of positive relationships?
We are asking you, our readers and followers, expert public relations and media training professionals, to share your expert opinion this week. Comment here and on our social media pages to join in. You and your answers may be featured in our follow-up video!
Today’s question is one of a series of debates in the crisis management, media relations, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
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