Please Share Your Thoughts: Does the CEO Need to be the Spokesperson Each Time in a Crisis?

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By Gerard Braud –

Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

Does the CEO need to be the spokesperson each time in a crisis? Should they be the face of the company in each media interview or public statement? When should a media trained professional or public relations representative step in front of the camera? This week I am asking you for your bite-sized bits of best practices for this media relations issue.  Please share your opinion on our social media and subscribe to the weekly question on the BraudCast YouTube Channel to participate each week.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your contributions. Please take 2 seconds now to subscribe to The BraudCast.

Sharing Your Answers: What if Your Leadership Team Listens to Corporate Lawyers More Than the PR Team?

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By Gerard Braud –

 

Lawyers vs PR teams gerard braud BraudCast

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As a public relations professional, how do you make sure that your voice is heard? How do you ensure that senior level executives and CEOs value your expertise on media training and effective communications? On Tuesday we asked corporate communicators and PR professionals to weigh in on our weekly discussion question, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” Today’s video features what your colleagues shared on social media throughout the week. Be sure to share your opinion and subscribe to the weekly question on the BraudCast YouTube Channel to participate next week.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow-up Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What Should You Do if Your Leadership Team Listens to Corporate Lawyers More Than the PR Team?

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By Gerard Braud –

 

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Click image to watch and subscribe to The BraudCast

This week we are asking public relations and corporate communications professionals, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” How do you ensure that you get a seat at the table?  How do you jump through the corporate red tape to make sure that your organization plans effectively for media interviews and crisis communications? Please share your comments here on the blog, on our social media, and subscribe to the weekly question on the BraudCast YouTube Channel to participate each week.

 

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Sharing Your Tips: Is It Ever Appropriate to Talk Off the Record?

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By Gerard Braud –

This week we posed the question, “Is it ever appropriate to talk off the record to a reporter?” for corporate communications, public relations, and media relations professionals to answer on our social media accounts. They have weighed in and shared their expert advice, which we are now sharing with you in our follow-up video.

Some corporate communicators and communications experts explained that if you do want something to be made public to tell a reporter, “This is off the record. . .” Others mentioned that they have positive and long-lasting relationships with reporters that they trust can keep their information confidential. Which of these statements have you had experience with? How would you handle such a situation? Do you agree with this week’s comments?

Please share your thoughts here on the blog and on our social media. Your colleagues can benefit from your tips.

 

Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Please share your thoughts: Is it ever appropriate to talk off the record?

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By Gerard Braud –

Should you ever talk off the record to a reporter? This is a question we are posing on the BraudCast YouTube Channel for corporate communications, public relations, and media relations professionals. We are asking you to weigh in this week on our social media pages with your expert advice.

Maybe you have made this decision in the past and can speak on your experiences. Maybe you avoided this situation and you can explain why you made that decision.  Maybe you know colleagues or senior level executives who have spoken “off the record.” Did it benefit them or harm their reputation and revenue? Your colleagues can benefit from your expert tips.

Please share your thoughts here on the blog and on our social media, and we may feature your answers in the follow up video later this week.

 

Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Featuring your tips: Should companies have a social media policy for employees?

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By Gerard Braud –

We posed this question on our YouTube Channel earlier this week, asking for your expert advice: “Should companies have a social media policy for employees?”

Your colleagues who specialize in communications, public relations, and crisis management weighed in this week discussing some of the ways that organizations could benefit from a social media policy. Some professionals shared ideas on how it could be done effectively. Do you think that employees crave this type of direction? Or would they find it limiting or offensive to be told what they can and can’t do on social media? What industries or types of organizations would it be appropriate for?

Please share your thoughts and join our weekly discussions by posting here on the blog, on social media or on today’s video. Stay tuned for another question next week! Please subscribe to the weekly question on the BraudCast YouTube Channel to participate.

Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Question of the week: Should companies have a social media policy for employees?

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By Gerard Braud –

This week and every week on the BraudCast YouTube Channel we are posing a question for corporate communicators and public relations experts. The question this week is, “Should companies have a social media policy for employees?” There are plenty of company policies regarding human resources and ethics, but is your company really covering the pressing issue of social media? In today’s fast paced communications running at the speed of Twitter, your employees could present a huge crisis for your organization in just 140 characters.

Please share your thoughts and join our weekly discussions by posting here on the blog, on social media or on today’s YouTube video. Later this week I am sharing your expert tips as well as my own opinion in another video. Please subscribe to the weekly question on the BraudCast YouTube Channel to participate.

Click here to watch & subscribe to the BraudCast

Click here to watch & subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Crisis Communications Tips: How Long Should a Crisis Plan Be?

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By Gerard Braud –

This week we asked corporate communicators and public relations professionals, “How long should a crisis communication plan be?” They have weighed in with their best tips on our social media accounts.

Interestingly enough, not one contributor shared a certain number of pages that a crisis plan should be. Others emphasized that it doesn’t need to be “long,” but just long enough to cover the “who, what, where, when, and how?”  Some contributors explained that crisis plans need to cover all potential crises and present potential positive outcomes.

So, how long does a crisis communications plan need to be? I’m sharing your answers as well as my best advice in today’s video.

Please comment and join our weekly discussions by posting here on the blog, on social media or on today’s YouTube video. Next week I’m posting another question for you to answer. Don’t forget to subscribe to the weekly question on the BraudCast YouTube Channel to participate.

Click here to watch video & Subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Discussing Your Media Relations Tips: Is It Ever Okay to Ask a Reporter a Question?

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By Gerard Braud –

Earlier this week we posed a discussion question for corporate communicators and public relations professionals. They have weighed in by posting on social media and in today’s video I am sharing their tips as well as my expert opinion.

One of our contributors says it is sometimes okay to ask a reporter a question, depending on the context of the interview and the relationship with the reporter. Other contributors offer great tips for asking reporters questions before the media interview begins to ensure that it runs smoothly and that you won’t get taken out of context. Listen to the video to hear my expert opinion.  Please comment here on the blog or on social media whether you agree with the responses we gathered.

Please join in on our discussions each week by sharing your best practices and subscribe to the weekly question on the BraudCast YouTube Channel to participate.

Click here to watch video & subscribe to the BraudCast

Click here to watch video & subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Is it Ever Okay to Ask a Reporter a Question?

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By Gerard Braud –

News reporters and journalists often guide the media interview by asking questions to the interviewee, but is it ever okay for the interviewee to ask a reporter a question? Please share your comments on our social media and subscribe to the weekly question on the BraudCast YouTube Channel to participate each week. Your answers may be featured in a follow-up video later this week. Stay tuned!

Click here to watch video & subscribe to the BraudCast

Click here to watch video & subscribe to the BraudCast

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.